Keystone Capital’s JOBS Group Branding and Website Take Texas-based Private Equity Platform Company to New Heights

By MVP Marketing + Design | November 9, 2020

Minneapolis, November 9, 2020 – Digital agency MVP Marketing + Design is pleased to announce the completion of a new website for JOBS Group, the cornerstone of Keystone Capital’s new building services platform. The MVP PortcoPro℠ project, which includes not only website design but digital branding, included the renaming of the JOBS-AMST company as the new JOBS Group, the design of a new master-brand and three new sub-brand logos, and the redesign of a new and responsive custom-tailored MVP website unifying the parent platform company and its increasing number of acquisitions under one roof.

In 2017, MVP designed a new website for Chicago-based private equity firm Keystone Capital. That earlier project also included a new corporate logo, onsite web photography and videography, as well as e-marketing materials. Earlier this year, MVP was thrilled when Keystone returned to ask for a new website on behalf of its newly acquired JOBS-AMST platform company, which consisted of a number of building and maintenance service companies located in the Houston-Dallas area.

Keystone challenged MVP to create a master-sub-brand identity system and a new website reflecting the group’s experience and expertise in solving the toughest building and architectural surface challenges while delivering high-quality results on time and safely.

Following MVP’s suggestion to rename the JOBS-AMST platform as the new JOBS Group, master brand, MVP’s marketing and design specialists conceived a sub-brand strategy positioning each of the affiliated AMST, April Building Services and JOBS Services companies as “A JOBS Company.” Next, MVP designed and illustrated distinctive but integrated company logos incorporating sky blue and black typography and eye-catching cityscape silhouettes.

Next up, and in order to achieve the perfect look for the new JOBS Group website, MVP implemented its MVP TeamMate℠ website design and development process ensuring that all company stakeholder needs were addressed. This MVP best-practice process, which included an assessment of business, marketing and website design and development requirements, revealed the necessity of streamlining the new site’s user experience (UX) in order to lead visitors to impactful messaging and calls-to-action on virtually every page. These CTAs entice visitors to dig deeper into the site in order to contact JOBS Group directly for either more information or a quote.

The distinctive design and responsive functionality of the new website complements the professional impression and ensures that visitors find what they’re looking for no matter whether they are viewing the site on desktop or on a mobile device. And a customized MVP WordPress content management system (CMS), including backend functionality that exceeds that of default “out-of-the-box” WordPress installation, allows easy internal updates for a site that can grow with JOBS Group’s upward trajectory for years to come.

Eric Crabb, CEO of JOBS Group described their positive experience, “The MVP team was great to work with and went the extra mile at every stage. We love the cohesive and inspiring intercompany branding. And we have a smart looking website that we’ll be able to manage entirely on our own.”

Said MVP President and CEO Dick Weinrib: “The JOBS Group Keystone Capital PortcoPro℠ platform company project is indicative of the increasing tendency of private equity firms to package similar companies under one roof. As a most valuable partner to dozens of private equity firms throughout North America, MVP proved once again that we can leverage a great PE site into related “design and build” work on behalf of their portfolio companies. Thanks to everyone at Keystone, JOBS Group and MVP for making this building and architectural surface company shine.”

To learn more about the JOBS Group website project, please click here.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design Firm that has served Midwest regional, national and international clients for over 35 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits as we propel the brands and stories of our most valued partners.

We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including FinTech, MarTech and SaaS; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, office products and housewares.

Our combination of branding, website design, development, creative services, and SEO has helped global companies (e.g., 3M, Medtronic, Seiko, NAMSA and Aimia), private equity firms (e.g., Origami Capital, JZ Partners, MiddleGround, and Akoya), and investment banks (e.g., Clearsight, Prestwick, PMCF, and CoveView) achieve digital marketing success.

Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, W3 Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

For more information please contact us at

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