MVP Marketing + Design Launches New Brand and Website for Courseview Capital Portfolio Company Kindred Pet

Brand-to-Web engagement showcases MVP PortcoPro℠ program for helping private equity-backed companies strengthen positioning, support growth, and accelerate value creation.

MINNEAPOLIS, MN and BOSTON, MA — July 28, 2026 — MVP Marketing + Design today announced the launch of the new Kindred Pet brand identity and website, representing the successful completion of a comprehensive branding, logo design, website design, and digital positioning initiative for Kindred Pet, a Courseview Capital portfolio company. The engagement highlights MVP’s growing role in helping private equity firms and their portfolio companies strengthen market positioning through its MVP PortcoPro℠ Brand-to-Web program.

Kindred Pet was established to acquire and support exceptional pet resorts, daycare centers, and grooming businesses while preserving the entrepreneurial culture and operational excellence that have made those businesses successful. The platform’s initial foundation includes multiple Red Dog Pet Resort & Spa locations, together with The Ark and My Lucky Dog, creating a growing family of premium pet care brands built upon shared values, experienced operators, and a passion for delivering exceptional pet care.

Creating a Brand for a New Growth Platform

As part of the engagement, MVP developed a new Kindred Pet logo and visual identity to establish a distinctive brand for the emerging platform. Inspired by Kindred’s commitment to compassionate pet care, operational excellence, and community, the new identity was designed to reflect both the warmth of a trusted pet services organization and the professionalism of a sophisticated, acquisition-focused growth platform. The website extends this visual identity through cohesive typography, imagery, messaging, and user experience, creating a unified Brand-to-Web presence for the organization.

Building a Brand Around Operational Excellence

Unlike many industry consolidators, Kindred sought to distinguish itself by emphasizing operational expertise rather than financial ownership alone.

Working closely with Kindred’s leadership team, MVP developed a digital experience that communicates the company’s unique perspective—that successful pet care businesses deserve a partner that understands the day-to-day realities of operating premium resorts while providing the resources and experience necessary to support continued growth. The website was strategically designed to convey both the warmth expected of a trusted pet care brand and the sophistication expected of an acquisition platform.

“Our goal wasn’t simply to launch another website—it was to introduce Kindred as a platform built by experienced operators who understand what it takes to build exceptional pet care businesses,” said Eric Schneider, President, Kindred Pet. “MVP helped us translate that vision into a digital experience that reflects our culture, our values, and our long-term commitment to partnering with exceptional pet care businesses as we continue to grow the Kindred platform.”

Dick Weinrib, CEO & Founder of MVP Marketing + Design, added:

“From the beginning, this project was about much more than designing a logo or launching a website,” said Dick Weinrib, CEO & Founder of MVP Marketing + Design. “It was about creating an authentic brand identity and digital platform that reflects Kindred’s operating philosophy while supporting its long-term acquisition and growth strategy. That’s the philosophy behind our MVP PortcoPro℠ program. We’re grateful to Eric and the Kindred team for their partnership, and to our own branding, design, development, content, and project management teams for helping bring that vision to life.”

An MVP PortcoPro℠ Success Story

Kindred represents another example of MVP’s PortcoPro℠ methodology, which helps private equity firms and their portfolio companies accelerate growth through strategic branding, website design, and digital marketing.

Unlike traditional website engagements, MVP PortcoPro aligns brand positioning, visual identity, user experience, and digital infrastructure to help portfolio companies strengthen market differentiation, improve recruiting, support acquisition strategies, and enhance long-term enterprise value.

For Kindred, that meant creating a sophisticated digital platform that appeals to prospective acquisition partners while reflecting the company’s culture, operational expertise, and long-term vision for growth.

Designed for Growth and Future Expansion

Working from a comprehensive discovery process that included stakeholder interviews, strategic planning, and a detailed website needs analysis, MVP designed and developed a fully custom WordPress website to support Kindred’s continued expansion. The site incorporates intuitive navigation, premium photography and video, compelling messaging, acquisition-focused calls to action, and a flexible content management system that will allow the platform to evolve as new operating companies join the organization.

Consistent with MVP’s PortcoPro℠ methodology, the engagement was designed to help Kindred establish a compelling new brand and digital presence by:

• Establishing a distinctive visual identity through the creation of a new Kindred Pet Collective logo and brand experience that reflects the company’s culture, values, and long-term vision.
• Launching a sophisticated, acquisition-focused website that introduces Kindred as a trusted platform for premium pet care businesses while communicating its unique operating philosophy.
• Positioning Kindred as a trusted acquisition partner for owners of premium pet care businesses seeking a like-minded platform committed to operational excellence and long-term success.
• Showcasing the experience, leadership, and proven success of Kindred’s management team in building and scaling premium multi-location pet care businesses.
• Communicating the company’s culture, core values, and commitment to treating pets—and the businesses it partners with—with compassion, respect, and integrity.
• Differentiating Kindred from traditional industry consolidators through authentic storytelling, operational credibility, and thoughtful brand and website design.
• Providing a scalable WordPress-based digital platform capable of supporting future acquisitions, recruiting, marketing communications, and continued platform growth.

Inspired by a Culture of Care

A defining element of the project was incorporating the values established by Red Dog Pet Resort & Spa into the Kindred platform.

From compassionate pet care and operational excellence to teamwork, accountability, communication, and exceeding client expectations, these guiding principles helped shape both the website’s messaging and overall user experience while reinforcing Kindred’s commitment to preserving the culture of the businesses it acquires.

About Kindred Pet Collective

Kindred Pet is a premium pet care platform backed by Courseview Capital (West Palm Beach, FL) and dedicated to partnering with exceptional pet resorts, daycare centers, and grooming businesses throughout the United States. By combining experienced operators, first-class facilities, and a shared commitment to treating pets like family, Kindred is building a trusted national platform that supports long-term growth while preserving the unique cultures that make each business successful.

About MVP Marketing + Design

Celebrating more than 40 years of helping organizations elevate their brands, MVP Marketing + Design specializes in strategic branding, award-winning website design and development, and digital marketing for private equity firms, investment banks, portfolio companies, healthcare organizations, manufacturers, and other growth-oriented businesses.

Through its integrated BrandMate℠, TeamMate℠, TeamPlate℠, PortcoPro℠, and SearchMate℠ programs, MVP helps organizations strengthen market positioning, modernize digital presence, accelerate growth, and enhance long-term enterprise value.

Since 2000, MVP has completed more than 100 private capital and portfolio company website engagements, helping clients transform strategic vision into compelling digital experiences that support growth, investment, and value creation.

Media Contact

Dick Weinrib
CEO & Founder
MVP Marketing + Design, Inc.
info@mvpdesign.com
www.mvpdesign.com