Minneapolis, July 2, 2021 – MVP Marketing + Design, Inc. – an award-winning Minneapolis Digital Agency established in 1985 serving B2B and B2C clients regionally, nationally, and globally – is pleased to announce that it has completed a transformative financial services web design on behalf of North Star Resource Group (NSRG) and its more than 325 financial professionals and team members.
As a Registered Investor Advisory firm (RIA), North Star Resource Group is an independent financial services firm helping its clients start and stay the path to financial security. The new site is more than just a destination for visitors, providing financial professionals immediate access to numerous subject-matter specialists on everything from life insurance to investments to employee benefits.
MVP and NSRG took a deep dive when considering what each type of visitor would want from the site. For example, after identifying six different personas, MVP designed a more advisory-friendly user experience for other RIA’s looking to join forces with NSRG. A mega menu for 16 practice areas ensures that everyone gets what they are looking for fast.
A few other features of the new site include compound filters for News & Events, a user-friendly “Find a Financial Professional” tool that matches visitors with an appropriate advisor based on such factors as location, income, occupation, and financial goals. The site is further enriched through impactful editorial and company photography. North Star Resource Group expects this new site to tremendously enhance the digital user-experience of both their employees and their customers.
Dick Weinrib, MVP’s President and CEO, added, “We really aimed for the stars to create a distinctive site for this impressive RIA firm. But we didn’t complete this mission alone. Thank you to everyone at North Star and MVP’s “Best of the Midwest” website design and development team for helping us collectively creative a stellar financial services website.”
To learn more about the North Star Resource Group website project, please click here.