Inbound Marketing
Inbound Marketing through HubSpot, Salesforce and Microsoft CRMs
Share your story, drive more leads, and accelerate sales with MVP’s expert inbound marketing business solutions.
Inbound or content marketing has become increasingly popular in recent years, transforming the way businesses connect with their audiences. This approach focuses on attracting, engaging, and delighting customers through valuable content and experiences, rather than interruptive advertising. Not only is inbound marketing typically more cost-effective than traditional outbound methods, but it also fosters stronger customer relationships and drives sustainable business growth.
Consider these compelling statistics:
- 82% of marketers actively use content marketing, a key component of inbound marketing (HubSpot State of Marketing Report, 2021).
- Over 60% of marketers measure the success of their content marketing strategy through sales (HubSpot State of Marketing Report, 2021).
- Video is the number one format marketers used in their content strategy in 2021 (HubSpot State of Marketing Report, 2021).
At MVP, we’ve embraced the power of inbound marketing. With over 39 years of marketing and communications experience ranging from our work on behalf of 3M and its Consumer, Healthcare (now Solventum) and Industrial divisions to professional (private capital, legal and financial) services and manufacturing clients, we’ve developed a deep understanding of how to create and deliver both written and video content that resonates with diverse audiences. Our team is recognized for creating innovative and effective inbound marketing solutions that help businesses attract, convert, close, and delight customers.
Our collaboration with HubSpot, a leading provider of inbound marketing tools, complements our capabilities, allowing us to provide cutting-edge solutions tailored to your needs. Check out the impressive B2B lead gen results we achieved for Aztech Locknut as indicated below. Likewise, we’ve also worked with Salesforce Pardot to produce as much as a 10X increase in year over year leads for EdTech Achieve3000. Please click here to view the case study. We understand that every business is unique, which is why we craft custom inbound marketing strategies that align with your specific goals and deliver measurable results.
Experience the transformative difference our inbound marketing services can make for your company. Here’s how we do it:
Step 1
Attract
We’ve served a diverse range of B2B and B2C companies, from startups to Fortune 500 divisions, for over three decades. We leverage this experience and our advanced content creation tools to understand your customers and what drives them.
METHODOLOGIES
Personas, Analysis, KPIS
Step 2
Convert
Our team goes beyond the basics of inbound marketing, typically surveys and checklists. We create compelling content, including blogs, videos, and podcasts, and design visually stunning materials that resonate with and engage your leads.
METHODOLOGIES
BRANDING, WEBSITE DESIGN & DEVELOPMENT, PHOTOGRAPHY & VIDEOGRAPHY
Step 3
Close
Being platform agnostic, and capable of utilizing eHubSpot, Salesforce and Microsoft CRM systems, we’ll help you to select the best marketing automation tool that fits your needs, drives lead generation, and empowers your team to close deals effectively.
Marketing Automation
Save time with marketing automation.
CRM Services
Streamline and measure your ROI with MVP automated CRM integration services.
Strategy
Improve marketing efficiency with the right Inbound or Content Marketing strategy to help you close more leads.
Step 4
Delight
With our emphasis on data collection and analysis, we continually refine our strategies to ensure we’re delighting your customers through quality social media interactions, regardless of platform, and engaging content.
STRATEGIES
DATA ANALYSIS, SOCIAL MEDIA, DRIP MARKETING
Interested in learning more about Inbound (Content) Marketing?
Send us a message.