SEO, SEM & Social Promotion
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MVP SearchMate℠ – Boosting Online Presence for Private Capital Firms, PE Portcos, and B2B Products & Services Companies
In today’s digital landscape, search engine optimization (SEO) is crucial for Private Capital firms, Private Equity Portfolio companies (Portcos), and B2B/B2C products & services companies to maintain website visibility and competitiveness. Search engine algorithms, such as those used by Google and Bing, are constantly evolving to improve search result accuracy, combat spam, and adapt to user behavior. These changes make it challenging for companies to consistently keep their websites optimized for search engine rankings and maintain their visibility. To overcome these challenges, businesses need to stay ahead of the game with their SEO strategy.
The MVP SearchMate℠ process is a proven and scalable SEO solution to meet the needs of Private Equity/M&A firms, PE portcos, and B2B and B2C products and services companies
Built on our extensive experience in CPG SEO for well-known consumer brands like Pfaltzgraff™, Mikasa™, Post-it™, and Scotch™, MVP SearchMate℠ stands apart from other B2B SEO solutions by combining cutting-edge automated tools with the technical insights, content creativity, and real-world experience of human experts.
Today, MVP applies its track record of retail success to the benefit of boutique private capital, healthcare/medical device, and other highly specialized B2B products and services companies, including those in the healthcare and medical device industries.
Our SEO strategists and content writers analyze data from multiple sources to provide custom-tailored strategy for your website. Our human touch ensures that your website receives relevant traffic that aligns with your business needs and goals, resulting in a higher return on your digital marketing investment. Unlike purely automated “link farm” solutions that generate low-quality and spammy links, which can result in ranking penalties from Google and hurt your online visibility,
MVP SearchMate℠ uses a combination of advanced automated tools and expert human analysis to synthesize data, identify key insights, and create a comprehensive SEO strategy that delivers tailored onsite and offsite results.
This approach ensures that your website receives high-quality links and achieves better results than any purely automated system could achieve, without the risk of dubious connections or ranking penalties that can harm your online reputation.
Our clients come from a variety of industries and company sizes, ranging from “big brand” e-commerce projects for Lifetime Brands and 3M Office Products to boutique private capital and professional services firms like Brentwood Capital (M&A), Midwest Mezzanine Funds (Junior Capital), and Messerli Kramer (Law). We’ve also provided SEO services for “Request-a-Quote” software and manufacturing clients like JobBOSS Software and a variety of PE portfolio companies like Roadtrek (Industrial Opportunity Partners), Achieve3000 (Insight Venture Partners), Mold-Craft (Westfall Technik), and NAMSA (ArchiMed). From FinTech to BizTech and from EdTech to HealthTech, we’ve got you covered!
Regardless of your market or industry, our six-step process guarantees top-notch results by keeping your website competitive in search engine rankings and promoting lasting growth.
Step 1
Analyze
We analyze your current search marketing efforts using the latest analytical SEO tools, including our MVP SearchMate℠ reporting system, which works in tandem with Google Analytics. We evaluate site code, META data, traffic patterns, and the efficacy of your external site referral network.
METHODOLOGIES
Audit, Analyze, Report
Step 2
Strategy Definition
We compare your SEO-readiness rankings to the competition and devise tailored onsite and offsite SEO strategies with clear Key Performance Indicators (KPIs) based on our years of experience working with clients ranging from big brands and e-comm clients to private capital and healthcare/MedTech firms.
METHODOLOGIES
Understand, Scoring, KPIS
Step 3
Optimize
We minimize page load times, implement responsive design, define META data, and adhere to user experience and development best practices. We also obtain authoritative backlinks from industry blogs and directories open to content submission to enhance your site’s recognized authority. And if you need help in writing content, we can assist with that as well at a reasonable hourly rate.
Keywords
Set yourself up for more traffic organically with targeted keyword research.
TECHNICAL IMPROVEMENTS
Eliminate slow load times and structure your site for SEO success.
COMPRESSION
Reducing the size of a website’s files can have a big impact on SEO.
Step 4
Enrich
We improve both visible and behind-the-scenes elements of your website, including META data image descriptions and site copy. Our focus is on making your messages and calls-to-action relevant, clear, and “keyword-rich.”
DELIVERABLES
KEYWORD RANKINGS, META DESCRIPTIONS, CALLS-TO-ACTION
Step 5
Align
We elevate your SEO rankings through blogs, content copywriting, social media, and live-action and motion graphics video, ensuring a delightful customer experience both on your site and across the web.
DELIVERABLES
BLOGS, SOCIAL MEDIA, VIDEO
Step 6
Impact
We help you maximize your reach and minimize your budget by analyzing the results of organic search, social media and paid search strategies. At MVP, we spend smart and deliver data-driven insights to ensure the best possible outcomes.