Akoya Capital

Akoya Capital, based in Chicago, is a leading independent sector-focused private equity sponsor that creates and nurtures partnerships between management and capital and invests in middle market businesses with attractive growth prospects. With over $300 million of equity capital invested, the firm required an updated website to align with their premier reputation of crafting long-term value strategies for sector leaders in industry-specific platforms. Akoya, who’s namesake is the rare pearl known for its luster and elegance, seeks the same qualities in its investments. Based on its deep vertical market expertise, Akoya focuses on uncovering the hidden potential of overlooked and under-marketed acquisition opportunities. Recognizing that its site was coming up short in terms of form, functionality and branding, Akoya sought MVP’s “wisdom of the web” to cultivate a pearl of a site with branding that runs deep.

The first step was to clarify Akoya’s independent sponsor value-proposition to its key stakeholders including management teams, sector leaders and family offices. Thankfully, MVP’s BrandMate℠ process was the perfect tool to achieve clear and consistent Voice of Customer (VOC) research-based messaging, which was subsequently woven into effective website content. Primed with stakeholder-focused branding, inspiring website and UX design, and smart filters that guide users to key content and calls-to-action, Akoya was able to shuck its old site for a new gem.