Outdated marketing does not represent luxury: we built a new website for Roadtrek® that was as stylish and impressive as their state-of-the-art vehicles

Project Challenge

Industrial Opportunity Partners, a leading private equity firm, knew their portfolio company, Roadtrek®, needed a website overhaul to effectively market their luxury vehicles. With extensive products and vehicle options, the site needed to showcase the possibilities in a simple and engaging way. Roadtrek also hoped to provide a frustration-free “build your own” vehicle option.

Project Solution

Our designers buckled down to build a true luxury website for this recreational vehicle manufacturer. Beginning with a responsive site built on an open source CMS platform, we optimized the site for a clean user experience each step of the way. Our developers even created a “Build Your Own” tool with up to 22 filter options, the most advanced configurator among Roadtrek’s competition. The sophisticated site complements Roadtrek’s upscale branding for a consistent message of luxury motorhomes. And MVP SEO continues to power the site’s continuous growth in consumer leads and conversions.


“MVP did an outstanding job in redesigning our website, providing lead-generating SEO, and helping us increase sales and profits pre-and post-sale. They’ve been a Most Valuable Partner to the Roadtrek brand since they undertook our site redesign in 2016 and continue to serve us today under our new parent company Groupe Rapido.”

Karyn Torcoletti, Head of Marketing & Communications, Roadtrek, a Subsidiary of Groupe Rapido and a former IOP Portfolio Company

Website Design & Development
Improved target SERP rankings by


Impact of Site Redesign on Sale


Increased year-over-year site visits by


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