Industrial Opportunity Partners, a leading private equity firm, knew their portfolio company, Roadtrek®, needed a website overhaul to effectively market their luxury vehicles. With extensive products and vehicle options, the site needed to showcase the possibilities in a simple and engaging way. Roadtrek also hoped to provide a frustration-free “build your own” vehicle option.
Our designers buckled down to build a true luxury website for this recreational vehicle manufacturer. Beginning with a responsive site built on an open source CMS platform, we optimized the site for a clean user experience each step of the way. Our developers even created a “Build Your Own” tool with up to 22 filter options, the most advanced configurator among Roadtrek’s competition. The sophisticated site complements Roadtrek’s upscale branding for a consistent message of luxury motorhomes. And MVP SEO continues to power the site’s continuous growth in consumer leads and conversions.