On the Road Again with the “Leader in Class B Motorhomes”

Project Challenge

Roadtrek is a leading North American manufacturer of Class B Motorhomes, selling its camper vans through a network of independent RV dealers in the USA and Canada. Today, a portfolio company of Groupe Rapido (France), and headquartered in Cambridge, ON, Roadtrek challenged MVP to refresh its site with an emphasis on the product development, technological advancements, European styling and business process features reflective of this family-owned group’s constant focus on customer satisfaction, quality and attention to detail.

Project Solution

Building on MVP’s website design and development engagements for Roadtrek’s previous parent companies, including private equity firm Industrial Opportunity Partners (Evanston, IL) and the Erwin Hymer Group (Bad Waldsee, Germany), MVP’s web designers and developers not only revamped the site’s “look and feel” but advanced their earlier “Build Your Own” Roadtrek tool featuring a 22-variable price and styling configurator as well as Find a Local Dealer functionality, a US/Canadian currency converter, roadside assistance resources and RV lifestyle and social media enhancements. The newly relaunched site complements Roadtrek’s luxury motor branding while showcasing MVP’s prowess in up-scale consumer durables website design and development.


“MVP did an outstanding job in redesigning our website, providing lead-generating SEO, and helping us increase sales and profits pre-and post-sale. They’ve been a Most Valuable Partner to the Roadtrek brand since they undertook our site redesign in 2016 and continue to serve us today under our new parent company Groupe Rapido.”

Karyn Torcoletti, Head of Marketing & Communications, Roadtrek, a Subsidiary of Groupe Rapido and a former Industrial Opportunity Partners Portfolio Company

Website Design & Development
Improved target SERP rankings by


Impact of Site Redesign on Sale


Increased year-over-year site visits by


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