Website Design & Development, SEO, SEM & Social Promotion, Video & Photography
Brentwood Capital Advisors
Sounds of Success for New Nashville-Based Investment Banking Website
Project Challenge
BCA provides world-class investment banking and M&A advisory to healthcare services, healthcare technology, and business services companies.
Based just outside Music City USA, aka Nashville, Tennessee, BCA provides world-class investment banking and M&A advisory to healthcare services, healthcare technology, and business services companies. The premier independent investment bank approaches every project uniquely with guidance tailored to each individual client. Seeking a complete revamp of their earlier site, BCA turned to MVP for an investment bank website design that would be expansive, impressive, and one of a kind to match the breadth and depth of their expertise. To further enhance the website’s effectiveness, BCA also requested SEO support to ensure that the new site was easily discoverable by potential clients searching for their services online. MVP worked closely with BCA to identify relevant keywords and optimize the site’s content, structure, and metadata to improve its visibility in search engine results pages (SERPs).
Project Solution
Design and development process
To meet the challenge of designing and developing a website that would be expansive, impressive, and easily discoverable by potential clients, MVP provided Brentwood Capital Advisors (BCA) with a comprehensive solution that included website design, SEO services, and MVP TeamMate℠ custom design and development process.
MVP designed a new website that functioned flawlessly and looked stunning, with dynamic deal statistics, Nashville flyover drone footage, and “Athens of the South” visuals that made a powerful first impression. The site was designed to be more interactive and targeted to each user, with features such as filters for “service type” and “sector” that enabled visitors to see exactly what they were looking for on BCA’s robust transactions page. The page also featured MVP’s easy-to-use tombstone maker in place of time-consuming and cumbersome Photoshop methods.
To further enhance their online visibility and attract potential clients, BCA opted to include MVP SearchMate℠, a premium subscription SEO service offered by MVP. With MVP SearchMate℠, BCA was able to achieve impressive results, including a 212% increase in organic search traffic, a 79% increase in total new users, and a 650% increase in site speed over the previous site. These results solidified BCA’s position as a market leader in investment banking and M&A advisory.
MVP’s comprehensive approach to website design and digital marketing, including the MVP TeamMate℠ custom design and development process, helped BCA establish a cohesive and effective online presence that supported their business goals. The new site was built on MVP’s customized WordPress platform, which allowed BCA employees to add and remove content and create new sections with minimal training. The site’s elegant design and MVP-enhanced CMS will keep pace with BCA’s growth trajectory for years to come.