Keswick Partners is a Tampa, FL, and Charlotte, NC, private equity firm founded to serve business owners and management teams in the lower middle-market. The firm is investing out of its $100 million fund, making majority and minority equity investments in value-added distribution, specialty service, and niche manufacturing companies across the United States with $2 million to $5 million of EBITDA.
Though its principal had more than a decade of prior experience for a major Florida area PE firm, Keswick Partners was a start-up that needed a site quickly. They asked MVP to rapidly design and deploy a distinctive new corporate identity and website that demonstrated their relationship-focused liquidity solutions and management equity opportunities to founder- and family-owned businesses.
Just as Keswick collaborates with talented and passionate management teams to support them in their companies’ continued growth and development, the partners sought out an experienced website and branding firm that would build a working relationship on similar principles of trust, integrity, and active collaboration. Having identified MVP as their Most Valuable Partner, Keswick challenged MVP to not only build a great site but achieve a mutually beneficial long-term outcome through reliance on the same principles of stewardship and cooperation that have defined their firm.
MVP’s first task was to create a new corporate logo based on the tagline “Driving Value through Partnership…helping businesses navigate every landscape.” MVP created a clean mountainscape logo that inspired the homepage imagery of a scenic country road winding its way through the foothills of the Smokeys.
As time-to-market, design flexibility and value were key criteria for the start-up firm, Keswick chose the MVP TeamPlate℠ WordPress website as its preferred vehicle to get its investment team rolling.
A few highlights include the call to action to download the two-page overview, dynamic deal statistics, vibrant team photos, carefully selected MVP stock photography, and numerous custom crafted icons. Viewers immediately understand that Keswick is there to help them build equity.
Functionality is the foundation of improved user experience (UX) design and as an MVP TeamPlate℠ website, based on code derived from many of MVP’s award-winning custom-tailored sites, as well as MVP’s easy-to-use WordPress backend content administration system, Keswick’s site has more design flexibility than either “off-the-shelf” WordPress themes or SaaS solutions from providers such as Wix, Weebly and SquareSpace. Combined with numerous industry filters ranging from Specialty Services to Niche Manufacturing and with transaction types varying from Majority Recapitalization to Management Buyouts, Keswick’s new site is sure to take the highroad to driving value through partnership.
“The site is fantastic! We knew we had a tight timeline and a lot to accomplish. MVP gave us the best of both worlds: A fast time to launch and all the features we needed. The collaboration process was professional and productive. Couldn’t be happier with how it all came together. We appreciate MVP’s excellent work.”
Chris Hart, Managing Partner