Based just outside Music City USA, aka Nashville, Tennessee, BCA provides world-class investment banking and M&A advisory to healthcare services, healthcare technology and business services companies. The premier independent investment bank approaches every project uniquely with guidance tailored to each individual client. Seeking a complete revamp of their earlier site, BCA turned to MVP for an investment bank website design that would be expansive, impressive and one of a kind to match the breadth and depth of their expertise.
The right messaging is important but imagery can speak volumes. The new home and supporting page designs magnify the power of first impressions with a combination of dynamic deal statistics, Nashville flyover drone footage and Athens of the South visuals to be awed.
MVP built the site to function as flawlessly as it looks. The MVP TeamMate℠ custom design and development process makes the site more interactive and targeted to each user. For example, filters for “service type” and “sector” enable visitors to see exactly what they are looking for on BCA’s robust transactions page, which features MVP’s easy to use tombstone maker in place of time consuming and cumbersome Photoshop methods.
When designing a site, access and ease of use are paramount. Responsiveness is a given, but MVP also builds browser compatibility into every website it designs and BCA’s site is no exception. Going above and beyond template even WordPress theme designs, MVP’s dedicated Team and News pages and a comprehensive action oriented menu mean that visitors can get the content they need faster, thanks to improved user experience (UX) design.
Updates can’t be an afterthought. The new site is built on MVP’s customized WordPress platform that allows BCA employees to add and remove content and even create whole new sections with minimal training. The new site’s elegant design and MVP-enhanced CMS will keep pace with BCA’s growth trajectory for years to come. And that sure sounds sweet to these healthcare investment banking and M&A professionals.
“Team MVP – thank all of you for your talent and the effort you invested in the new BCA website. All of us at BCA are very pleased with the finished product and feel it accurately coveys who we are as a firm. The clean, modern, sharp look is just great and the information is presented very effectively. We have enjoyed working with you and look forward to continuing our relationship.”
Tom Wylly, Senior Partner