Centerfield Capital:
New Middle Market Private Equity Website Hits a Home Run

PROJECT CHALLENGE

Based in Indianapolis, Centerfield Capital Partners is a national provider of flexible junior capital to lower middle market companies. For over two decades Centerfield has cultivated a culture of trusted partners with inflexible integrity. The firm sought a reimagined digital presence that would inspire with impressive imagery and communicate their core values and offerings. They also wanted more functions and features to make the Centerfield website an all-in-one information destination for stakeholders and potential clients.

PROJECT SOLUTION

Skylines can change and images of devices can become outdated. Metaphors are meaningful and timeless. Centerfield’s name provided the inspiration for an array of baseball imagery that shapes the perception of the private equity partners as committed team players with a winning track record. Cohesive brand messaging complements the photography to tell a unified brand story.

MVP worked closely with Centerfield to identify custom features that would make the site more robust and engaging. A filterable investment portfolio elegantly displays company information and links to their websites. The team member section offers expanded bios of Centerfield professionals. Also, MVP added moving deal statistics that highlight Centerfield’s Private Equity industry box score. How can these numbers change as the company grows? MVP’s customized backend admin system, which exceeds out-of-the-box WordPress website installs, is easily learned by any Centerfield teammate with minimal training. Built on the highly cost-effective MVP TeamPlate℠ platform, updating content and creating whole new webpages is a whole new game.

CLIENT TAKE

“Thanks to everyone on the MVP design and development team. You guys really stepped up to the plate and hit it out of the park on this one.”

Centerfield Capital Partners

Services
Website Design & Development
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