Northstar Capital:
New Minnesota Private Equity Firm Website Aims High

Since its founding in Minneapolis, Minnesota in 1993, Northstar Capital has been a trusted financing partner for lower middle market financial sponsors, business owners, and management teams. Guided by its Midwestern values and over 25 years of experience investing in the lower middle market, Northstar sought a distinctive yet cost-effective site that would reflect its commitment to partnerships, range of solutions and professional yet personable team.

Despite the budget limitations that 2020 imposed on many private equity firms, Northstar didn’t want to compromise its expectations for either the distinctive design or flawless functionality associated with custom-tailored websites. Searching for the best possible value, the firm was drawn to MVP’s new and innovative MVP TeamPlate℠ WordPress website platform, which is based on the code derived from many of MVP’s custom-designed award-winners.

Leveraging a creative combination of both Minnesota “Land of 10,000 Lakes” and “Mini-Apple” cityscape imagery, the site asserts streamlined User Experience (UX), dynamic deal statistics, and a three-variable current/realized, industry and investment theme-based filter. Other enhancements include an MVP-customized backend content admin system that surpasses “out-of-the box” WordPress installs. The MVP team implemented SEO best practices to ensure that starry-eyed sub-debt and equity hungry CEOs and management teams find their way to the site. Showcasing Northstar’s human capital, professional photos “mouse over” to whimsical team portraits and contact information.

This latest iteration of MVP’s flexible and customizable MVP TeamPlate℠ private equity website platform is sure to set Northstar and its trusted, experienced, and committed financing partners on the course to Lower Middle Market deal flow.

“We chose MVP to help us refresh our website because of their experience in the private equity industry as well as their unique MVP TeamPlate℠ offering. Our team is very happy with the final result!”

Ethan Eid, Principal