Gemini Investors, Boston, a private equity firm that has invested over $700M in 170 different companies throughout the United States since the firm’s founding in 1993, sought to refresh their prior and dated site with a new one reflecting their partnerships with smaller middle market businesses. With a significant investment history in such sectors as Business Services, Consumer Products and Services, Healthcare, Later Stage Technology, Manufacturing & Distribution, and Waste & Recycling, the new site needed to showcase their capability to offer equity and debt capital in the form of either minority ownership or a control transaction; and likewise appeal to diverse stakeholders including business owners, intermediaries and investors.
To achieve a creative and cost-effective private equity website on an expedited timeframe, Gemini tapped MVP based on its ability to leverage code from its many award-winning custom-tailored private capital websites through its innovative, creative and cost-effective MVP TeamPlate℠ WordPress website solution now embraced by 15 other private capital firms across North America.
The MVP TeamPlate℠ platform replicates the distinctive “look and feel” of custom-tailored websites costing much more while embracing each client’s unique form and functionality requirements within an established yet flexible design-to-development framework. The solution provides effortless end-user content management and fulfills the following requirements:
The distinctive yet cost effective website not only positioned Gemini favorably amongst its competitors but double downed on form and functionality creating an inviting platform for business owners/entrepreneurs, intermediaries, investors and talent to seamlessly explore collaboration opportunities with this well-recognized Massachusetts-based investor.