Website Design & Development
GulfStar Group website bridges M&A, private capital and advisory services
PROJECT CHALLENGE
Seeking revitalization of their online presence, GulfStar Group Investment Bankers (Houston, TX) engaged MVP to take an evolutionary approach within a robust, fully-customized MVP TeamMate℠ website. This leading middle market investment banking firm desired top notch User Experience (UX) design and a sleek modernization of their online identity. As a 2023 M&A Advisor “Deal of the Year” Award-Winner, GulfStar required a new site that would energize their audience of private business owners and corporate clients across a broad range of industry sectors through distinctive website form and functionality that would motivate engagement their proprietary “thoughtful engagement…extraordinary results” approach.
PROJECT SOLUTION
The trend-setting homepage is all about the business owners and sets the tone for GulfStar’s new site. Visitors are invited to scroll through six testimonials, take in dynamic deal statistics, choose from services with animated custom iconography, review recent transactions and read motivating client success stories. On the interior pages, enhanced cityscapes and impactful stock photography complement the prominent business owner imagery on the homepage. The site engages visitors with a downloadable one-pager, newsletter sign up and contact forms. With a revamped and filterable News and Insights section, intuitive UX improvements mirror the firm’s succinct approach and help visitors quickly find what they seek. Because it is built on the MVP-modified custom WordPress content management system (CMS), expanding the site with more content will be exceptionally easy for GulfStar’s marketing team. The new site is sure to bring even greater success to this international M&A award-winning firm that bridges the gap in Mergers and Acquisitions, Private Capital Placement and Non-transactional strategic guidance. Based on this success, the client will engage MVP for a supplemental M&A Advisory and Investment Banking SEO program as well.