Havencrest:
A Better Prescription for Private Equity Healthcare Website Design

Havencrest Capital Management, LLC, based in Dallas, TX, recognized the need to rejuvenate its Healthcare private equity digital presence. Founded by the esteemed healthcare investor, Christopher W. Kersey, M.D., M.B.A., Havencrest possesses a stellar reputation in healthcare private equity, particularly in the lower middle-market (LMM). Yet, the existing website was no longer dynamic enough to reflect their unique approach, successful track record, or their blue-chip team of investment and operating partners, and senior advisors. Havencrest aimed to not only update its site but to also create a “first impression buzz,” ensuring Havencrest stands out as the most professional among its peer group, while capturing the essence of its seven core values: Integrity, Transparency, Growth, Collaboration, Leadership, Relationships, and Results.

Upon completion of the client’s Needs Analysis and creative brief, which included a competitive analysis, MVP implemented a multifaceted strategy combining PE website design, user-centric features, and our proven MVP TeamMate℠ custom website design and development process, which is based on the Waterfall method of software engineering.

MVP crafted a private equity healthcare website that was both visually captivating and functionally adept, incorporating elements that highlighted Havencrest’s transactional healthcare competencies. Enriched with detailed information about their partnership strategies, the site also showcased the profound expertise of their blue-chip team. Intuitive features, such as home page video, portfolio company filters including investments seeking add-ons, customized stock photography, and seamless navigation to essential pages, and direct links to Havencrest’s LinkedIn profile, were incorporated to cater to a varied audience of management teams, investment banks and intermediaries.

This custom-tailored Private Equity website was structured on MVP’s “no-template” WordPress CMS platform, which enables the client’s in-house team to easily manage and update dynamic content. The confluence of MVP’s meticulous design and the inherent flexibility of the MVP TeamMate℠ process ensures that Havencrest’s website remains a powerful digital asset, poised to support their ambitious healthcare investment banking goals for years to come.

“On behalf of Chris Kersey (our CEO) and myself, we’d like to thank y’all for the great work MVP provided to design, build and launch our impressive (Healthcare M&A) website. I’m sure we’ll be adding new content and features moving forward. Again, we appreciate your efforts and the way in which your team handled the project. It was just great.”

Ryan Panyard
Senior Fund Accountant (Project Lead)
Havencrest Capital Management