As the world’s only 100% medical device-focused Contract Research Organization (CRO), MVP’s relationship with NAMSA began in 2017 when, after a successful SEO engagement, NAMSA asked MVP to resolve design and functionality issues vexing their previous website.
Based on the success of that effort, which included UX improvements, revamping code for faster load time and configuration of a “NAMSA Test Navigator,” a web tool that provides visibility into the breadth and depth of NAMSA’s medical device testing capabilities, the client entrusted MVP to build an entirely new custom CMS website from scratch. Key requirements encompassed a modern, user-friendly experience capable of delivering extensive educational resources and development insights to facilitate accelerated commercialization of life-saving medical device technologies.
Striving to leapfrog their earlier efforts, MVP’s design and development team undertook a fresh MVP TeamMate℠ needs analysis, which not only identified buyer and user personas but surveyed competitors’ websites US and worldwide. Of note, subsequent to the earlier corporate website reset, NAMSA tapped MVP to create four new custom sites for their operations in France, Germany, Japan and China. (Collectively, they offered medical device professionals better navigation, user-experience, control panel options, advanced filtering, and SEO improvements, many of which were incorporated into the new website along with GDPR compliance.)
Following research, MVP delivered extensive site wireframes, design concepts and a content strategy showcasing the client’s rich history and deep-rooted expertise in providing Sponsors with proven solutions critical to proactive management of global development requirements. Enhancements feature an MVP-produced home page and customer testimonial videos as well as customized symbols, icons, and graphic assets that were designed in synch with corporate brand standards. The site’s clean layout and streamlined navigation reduce clutter while CTAs direct visitors to such functional enrichments as the NAMSA Test Navigator, an e-Comm based Course Catalog and on-demand webinars. Seamless performance on all mobile devices was mandatory. An exceptionally easy-to-use WordPress CMS backend admin tool, which MVP modified to meet NAMSA’s unique requirements, supplemental MVP SearchMate℠ SEO best practices, and an MVP-managed services website hosting, maintenance and security program combine to make NAMSA the CRO that’s not only ready to go – but grow!
“MVP’s work consistently surpassed our expectations. Their superb execution of website design, development, branding services, and digital communications, combined with their thorough understanding of our business needs, allowed us to focus our in-depth therapeutic knowledge toward our commitment to bringing life-enhancing technologies to the marketplace in a safe, efficacious manner. The entire team was a pleasure to work with and they not only fulfilled our deliverables but went the extra mile in many areas. I recommend MVP to any medical device manufacturer or healthcare organization seeking a “most valuable partner” in website design, development and digital marketing.”
Leah Davidson, Global Manager, Marketing Communications