Headquartered in Washington, DC, Clearsight Advisors is a leading investment bank focused on business and technology-enabled services. The rising company’s footprint now includes New York and Dallas offices as it serves clients worldwide.
With an impressive market position serving entrepreneurs, private equity firms, boards of directors and institutional investors, the firm wanted a site that was both expansive and personable. Clearsight puts people first and has generated enormous success through focusing on collaboration. It was up to MVP to capture the Clearsight culture through cohesive branding, logo design, team photography and video, website design and development.
MVP initiated the project with a combination of competitive brand and website research, message refinement and ultimately a new and inventive corporate identity.
Next it was on to onsite team photography and video that is incorporated throughout the site. Seeing the people who constitute Clearsight engages visitors immediately and showcases the group from many angles. When visitors move to the team page, they are invited to see what drives these personalities. Each team member transforms with a hover over the professional portrait. A chef, a sports fan, a gymnast—and a World Series of Poker playing Managing Partner—round out the entourage and both entertains and helps visitors get to know the lighter side of these hard working M&A professionals.
Inspiring design, improved navigation and multi-level filtering means every visitor experience is perfect. As part of a comprehensive brand exploration, the new Clearsight logo is professional, contemporary, and innovative. As a full-service digital agency, MVP is also hosting the Clearsight website, ensuring flawless functionality for a site that is clearly a cut above the rest.
“Omg (the MVP team) is amazing. This is perfect – thank you so much!”
Cortney McCoy, Vice President, Marketing