Origami Capital Partners:
Chicago Private Equity Firm Website Unfolds with Added Branding and Digital Marketing Assets

Origami Capital Partners provides flexible capital across the world from their headquarters in Chicago, Illinois. They manage over $950 million of committed institutional capital and specialize in solving complex challenges to unlock value in assets. Origami sought a reimagined digital presence that would visually and verbally convey their impressive market position.

To unlock the complex world of the firm’s globally recognized secondary market niche, Origami and MVP crafted language and branding elements that defined their company both for internal and client-facing communications. With new outward facing business positioning statements and inward facing brand positioning terminology in hand, which were gleaned from extensive voice of the customer (VOC) stakeholder interviews, MVP helped write copy for a reimagined website.

The solutions and leadership Origami provides are complex, so MVP designed the “look and feel” of the new site to be simple yet elegant. The improved navigation is intuitive for a range of visitors, so counterparties can find exactly what they need — and quickly.

The website is responsive across varying screen sizes and Origami can easily update pages and create whole new sections through the MVP TeamMate℠ enhanced WordPress Content Management System (CMS). Providing managed services to optimize site performance post launch, website hosting and security were the last pieces of the puzzle to fall into place for one new private equity website that will perform as well as it looks.

“It was a pleasure to work with you guys. Our team is tremendously excited about the launch and we believe this is a huge step forward towards the future continued growth of Origami. Thanks again for all your work. I truly appreciate the responsiveness, particularly towards the end as I know my requests were numerous! I would be delighted to serve as a reference in the future.  When it comes to finding a “most valuable” private equity website design and development partner, you guys proved to be the perfect fit!”

Truls Porter, Vice President, Originations