Prestwick provides high-quality investment banking representation for private equity groups, entrepreneurs and corporations.
The earlier site, which was showing its age, was not responsive to cell phones or tablets and branding was limited to its logo. It was little more than a template-based affair with dense content and some decent building and office photography.
Prestwick turned to MVP to tee up a new and distinctive M&A site that would pay homage to the firm and its namesake, the hometown of the British Open Golf Championship, which was played on the Prestwick Old Course from 1860 to 1872.
MVP’s digital design team welcomed the challenge and drove long with a new site employing bold calls-to-action, original typography and custom iconography. A rich color scheme, and MVP-photographed team portraits reflect the firm’s industrial market focus and entrepreneur-friendly demeanor.
Like other MVP TeamMate℠ websites that outperform others on mobile devices, the site loads fast, navigates effortlessly, and is highly secure. It also features an industry first: the transaction section enables staff to create tombstones with just a JPG logo rather compositing them in a time-consuming Photoshop process.
Built on a customized WordPress platform, the team can easily maintain the site by adding, deleting and manipulating content without knowledge of HTML or the risk of tampering with underlying code. Now with their new MVP site, Prestwick and its golf-loving I-bankers are way ahead of the game.
“The team at MVP was great!! They understood our business and what we needed from a new website, all of which was critical to making the project painless and productive. We are very happy with the results and believe that MVP’s creative, development and leadership skills generated just the image we need to portray to prospective clients. MVP has become the design firm of choice for those in the private equity and investment banking community who desire to partner with a firm that can hit the ground running.”
Fritz Richards, Partner