Website Design & Development
RK Capital
A-town Buy-Side Advisor’s New Website Makes the Grade
Project Challenge
Based in Atlanta
Based in Atlanta, RK Capital Partners (RKCP) is a premier provider of deal origination services. They specialize in helping business owners complete a discrete transaction with a motivated buyer. Many of their clients require cutting edge and impressive presentations. RKCP needed a straightforward website that would dazzle with the latest trends in design and perform perfectly for potential clients and entrepreneurs.
Project Solution
Design and development process
First impressions are everything. With a carousel of impactful buy-side images, RKCP’s site instantly inspires confidence. Scrolling down, visitors are funneled into one of two categories: acquisition services and co-investments. The ultra-optimized user experience (UX) is simple and intuitive. Head to toe, RKCP’s site design and color scheme reflects cohesive branding. On the top, the homepage’s layout is mirrored throughout navigation. On the bottom, a downloadable firm overview and contact information anchor on every page to encourage visitors to take the next step.
A site that won’t resize for every screen can be a dealbreaker. MVP starts with a design that can be downsized and functions flawlessly on all smartphones. Then, the team crafts development features and a custom designed, back-end WordPress admin tool that makes the site “unbreakable” for RKCP staff edits. Their marketing team can easily add pages, modify navigation and more with minimal training. All in all, RKCP’s new peach of site is sure to bear fruit now and for many years to come.