Based in Ponte Vedra Beach, Florida, Shoreline Equity Partners is a private equity firm focused on investing in lower middle market companies. With over $1.2 billion in historic transaction value and $300M in committed capital, this leading Southeast PE firm’s model is to follow a “win-win” value proposition for shareholders, employees, customers, vendors, and the communities within which its companies operate. Shoreline needed a self-managing website that would serve as a first and lasting introduction to visitors through use of distinctive imagery and flawless functionality that would deliver a great experience and spark further interaction and deal flow.
The new custom-tailored website’s enticing beachfront imagery strikes a balance between impressive and inviting. MVP designed a homepage that immediately sends visitors on the right path to learning more about Shoreline with buttons that call out “Who we are,” “Why we are different” and “Play Video.” A customized and intuitive menu helps visitors navigate the site’s rich waters. These interior site pages boast photos that speak to the many sides of Shoreline’s business. They are all unified with a soft blue gradient that matches the Shoreline Equity Partners logo. The site also employs MVP’s unique application of the WordPress backend site administration tool, making timely content updates as easy as a day at the beach for Shoreline’s marketing team.
MVP, in combination with its local partner 3D Digital, provided a joint combination of team member photography and videography featuring spontaneous team member interaction and heartfelt interviews conducted by MVP with Shoreline’s portfolio company CEOs. These elements enable this leading Florida-based private equity firm to stand out regionally and nationally in a sea of more mundane private equity websites.
“I just wanted to say thanks from the Shoreline Team for all the work on creating a great website. I know COVID-19 made this a longer project than normal but we are very pleased with the outcome. We have had a lot of good feedback on the website. Thank you very much!”
Ian Garland, Vice President