Challenging royalty free stock music sites like Pond5 and myriad of other smaller providers is no easy task. But faced with an outdated, unattractive and underperforming website that relied on third-party administration, the client, formerly Stock Age Music, turned to MVP for a digital marketing makeover in the form of a responsive, secure, CMS e-Comm website that could serve up over 1,500 tracks with the latest sound sampling technology. The Client’s marketing team required the site to be as easy to administer as possible, given the needs of these non-technical users to update the site’s everchanging music catalog.
Recognizing the challenges in marketing to discriminating and cost-conscious video and music industry creative directors and producers, MVP partnered with the newly renamed SoundSuite to generate a compelling digital identity that would resonate with its audience. MVP’s first measure was to rebrand the company with a strong, modern and revitalized visual identity, including a new and timeless logo featuring a simple “twist” for instant brand recognition.