Svoboda Capital Partners is a Chicago-based private equity firm that invests in leading, multi-sector, middle market growth companies. SC needed a site that would differentiate its team, process and strategy from those of other capital providers for the benefit of business owners, management teams, intermediaries and limited partners. Given an existing static HTML-based site that was devoid of a content management system, non-responsive, difficult to navigate, and wasn’t using screen real estate effectively, a complete overhaul would go a long way to conveying their unique market positioning and setting apart them from other Chicago and national private capital firms.
Svoboda Capital Partners takes a “Principal investors, Principled Partners” way of doing business and MVP’s TeamMate℠ “form follows function” website design and development methodology appealed to their way of thinking. Now, SC’s new and distinctive CMS website not only fulfills its brand promise but breaks the mold in comparison to those of its friendly competitors. Action on the homepage, including dynamic deal statistics, efficient navigation, full-screen photography and substantial white space position the brand as friendly and trustworthy – smart and reliable partners who manage partner companies differently.
MVP’s on-location site photography enlivens multiple pages while homepage videography portrays the partners in authentic and lively collaboration. Iconic imagery interspersed throughout the site captures the firm’s place in bustling downtown Chicago. SC’s modern appearance is matched with sophisticated portfolio company filters, novel hover state animations and a rotating testimonial carousel that expertly guides visitors through their own online persona-based experience.
With minimal training, based on MVP’s customized WordPress development approach, which provides an easy-to-use backend admin area, team members can perform site updates independently: adding images, content and new pages, and even altering navigation as the firm grows. Taken as a whole, the principles embodied in MVP’s own TeamMate℠ process not only synched up with Svoboda’s own best practices but position the firm for greater success.