Website Design & Development
A step above: redefining leading vertical transportation experts’ online presence
Project Challenge:
VDA, a portfolio company of Keystone Capital (Chicago) and the nation’s leading vertical transportation consulting and inspection enterprise, aimed to create a cutting-edge website that reflects their industry leadership and commitment to excellence. Keystone suggested that VDA utilize MVP and its MVP PortcoPro℠ digital transformation process to achieve their website redesign goals. The new site was designed to showcase VDA’s expertise while resonating with their diverse audience—property owners, property managers, facilities maintenance teams, architects, and developers—whom they have served for over 40 years. It also needed to highlight VDA’s comprehensive service offerings and present a modern, professional aesthetic aligned with their core brand values: integrity, excellence, and teamwork.
Project Solution:
To bring VDA’s vision to life, MVP focused on the following key areas:
User-Centric Design: Streamlined site structure to reduce redundancy and highlight VDA’s core services. The scrolling homepage and consolidated content ensure visitors can find the information they need effortlessly.
Engaging Visual Elements: A homepage video immediately captures attention, showcasing VDA’s expertise in action. Interactive hover animations enhance the user experience, making navigation intuitive and enjoyable.
Business Process Improvement: The new “Find an Expert” tool allows users to connect with VDA consultants across North America through an interactive map. This feature provides access to detailed profiles of vertical transportation professionals and includes seamless, interactive contact options for enhanced engagement.
Brand Alignment: MVP incorporated VDA’s updated visual identity, including their new logo and brand guidelines, to ensure the site reflects their professionalism and modern approach.
Scalable Functionality: Built on the WordPress CMS, the site allows VDA to easily manage and update content, ensuring the platform remains current as their business evolves.
Positioning VDA as a modern, client-focused leader in the industry, the new website represents a significant step forward in their digital presence.