The MVP PortcoPro Program
Get the branding and website you need to ready your Portco for either Exit or Long-Term Growth at Scale
Prepare your Portco for Exit or Generate “Buy & Hold” Increases in Revenue and EBITDA
Have a portfolio company that you’re readying for sale or one that could benefit from customer-focused digital transformation improvements? If so, MVP’s competitively priced suite of website redesign, branding and SEO/PPC services can help you achieve your goals. These services may be acquired on either a discounted “one-off” or longer-term deferred payment basis.
Our innovative MVP PortcoPro℠ program can revitalize portfolio companies’ websites through form and functional upgrades that will make them that much more appealing for exit. You can expect measurable EBITDA-generating results from cost-effective improvements that will elevate brand equity while winning recognition for both you and your firm.
Take Advantage of Flexible Payment & Long-Term Subscription Plans
Plans with website redesign and hosting plus a choice of three or more brand-to-web projects receive a 15% across-the-board project discount.
Optionally, extend monthly subscription plan payments for up to two fiscal years and still receive a 10% website redesign discount. Contact us for details.
MVP's Growth-Driven Marketing + Design Process Offers Portfolio Companies a Roadmap to Success
Begin with portfolio company strategy, upgrade branding and digital marketing assets, promote uniqueness, measure results and continuously improve outcomes through our step-by-step Growth Driven Marketing and Design process.
1. Brand Identity
Marketing & Brand Strategy
2. Asset Creation
Creative & Content Development Services
Website Design & Development
4. Lead Generation
Search Engine Optimization & Marketing
Track, Measure & Optimize
Roadtrek Makeover Helped IOP Gear Up for Exit
Industrial Opportunity Partners (Evanston, IL) was founded in 2005 by a group of like-minded finance and operations executives who collaborated to build a private equity firm centered on middle-market manufacturing and distribution businesses. IOP has raised $1.5 billion in committed capital from endowments, pension funds and other institutions and invested in 25+ middle-market industrial platform companies, including Roadtrek, acquired in 2011.
In 2015, IOP tapped MVP to ready Roadtrek’s site for exit. Based in Ontario, this North American RV leader in “Class B” motorhomes is now owned by Groupe Rapido, Mayenne, France. Since IOP’s exit, MVP has maintained a seven-year long most valuable partner relationship with the Roadtrek crew. A 22-variable “Build Your Own” Roadtrek configurator, which enables prospective buyers to send quote requests to up to three RV dealers, is one of more than 15 website enhancements that enabled the company to keep its thousands of loyal Roadtrekkers happily cruisin’ along.
NAMSA: New Site for a Healthcare CRO on the Go
Recognizing their need for accelerated global growth and strategic vision, NAMSA, now an ArchiMed portfolio company, commissioned MVP to revamp its website in 2019 for launch the following year.
Founded in 1967, NAMSA was the world’s first independent company to focus solely on testing medical device materials for safety. Today, NAMSA offers expert medical device testing, regulatory, reimbursement and quality consulting services, and clinical research support to aid clients at every stage in the medical device development continuum. This suite of services lowers development costs and accelerates regulatory approval and commercialization globally for medical device and in vitro diagnostics (IVD) technology sponsors.
The website overhaul, which includes visual and UX enhancements such as homepage and testimonial videos, customized icons and streamlined navigation, also includes an innovative NAMSA (FDA) Test Navigator, an e-Comm based Course Catalog and on-demand webinars. Together with MVP’s trademark WordPress CMS backend admin system, our SearchMate℠ SEO program, and an MVP-managed website hosting, maintenance and security program, the new site attracted the attention of healthcare specialist ArchiMed (Lyon, France).
Keystone Capital’s JOBS Branding and Website Take Private Equity Platform to New Heights
Keystone Capital, based in Chicago, formed JOBS in June 2019 after its initial investment in the leading commercial window cleaning and facility maintenance provider – Jobs Building Services, LLC — in Houston, TX. Keystone subsequently completed three add-on acquisitions to JOBS over the course of the next 18 months, approximately doubling the size of the business. JOBS represents another successful investment for Keystone within its Commercial and Industrial (C&I) Services platform.
MVP assisted Keystone initially by conceptualizing the new JOBS master brand strategy, which positioned each of the affiliated acquisitions—AMST, April Building Services and JOBS Services – as “A JOBS Group Company” sub-brand united by interrelated logos. MVP then integrated each of the add-ons into a new and responsive JOBS Group website employing home page slider photography, concise navigation and multiple CTAs (calls-to-action). The easy to manage website was designed and built on MVP’s customized WordPress CMS featuring a unique backend site administration system which exceeds the features and functionality of WordPress’s own out-of-the-box functionality. MVP is proud of the role it played in readying the website for Keystone’s 2021 merger with Valcourt Building Services (Valcourt), which received a growth equity investment from private investment firm Littlejohn & Co.
Integra Testing: New Test & Balance Platform Measures Up
Another Keystone Capital portfolio company, Integra Testing Services, Chicago, is a leading national provider of testing, adjusting and balancing (TAB) services to the commercial HVAC market. In addition, Integra provides other niche inspection and testing services including commissioning, water balancing, and building façade pressure testing. The platform was originally comprised of Fulton Air and Neudorfer, two well-known national companies that joined forces in January 2022 under the Integra banner, to offer more technical resources (with the strength of a combined staff of over 110), as well as additional complementary services. Since formation, Integra has become one of the largest TAB firms in the country and offers these services not only in the United States but on a worldwide basis.
Given the need for speed, Keystone asked MVP to pull out the stops for a new Integra corporate identity and custom WordPress website in just 60 days. Now with the acquisition of International Test & Balance (ITB) and Seneca Balance, Keystone has a flexible portco add-on website that more than measures up.
MVP BrandMate℠ Messaging
Giving Voice to Clients and their Stakeholders to Distinguish these Firms. MVP excels in helping private capital firms articulate their brand messaging and unify their corporate communications through its MVP BrandMate℠ process. Based on a combination of internal and external (Voice of Customer) stakeholder interviews, competitive website and business and brand architecture statement formulation, our marketing team applied the MVP BrandMate℠ process to formulate the verbal and visual brand scaffolding of such leading private equity, investment bank and real estate equity firms as Beedie Capital (Vancouver, BC), R.L. Hulett (St. Louis, MO) and Mortar Group (New York City, NY), respectively. If it’s time to tell your story in a new and more vibrant manner, we look forward to discussing how our MVP BrandMate℠ process can revitalize your messaging and help you attract the stakeholders you’re seeking whether they be CEOs and management teams, intermediaries, investors or new employees. Click here to learn more.
From Onsite to Remote Video, We Bring Portco CEO Stories and Case Histories to Life. In 2022, we collaborated with some of the industry’s top firms, including Svoboda Capital (Chicago, IL) as shown, Mason Wells (Chicago, IL), Brentwood Capital (Nashville, TN), R.L. Hulett (St. Louis, MO) and Wind Point Partners (Chicago, IL) to create high-impact home page and CEO portfolio company testimonials. Our in-house team understands the importance of creating videos that not only reflect the CEO’s and deal team’s success stories but bring them to life through compelling graphics and animation effects. Though it’s “have camera, will travel” when it comes to on-location shoots, our new Remote Video service, which we forged during the Pandemic, saves our clients time and money as it eliminates the need for crew travel. We simply send a kit consisting of a GoPro camera, desktop lighting and mic to the CEO, coach them remotely over Zoom, and they then return the kit to MVP for SD card extraction and post-production complete with all the graphic effects. Then on to the next CEO until we complete production and deliver the files–and a compelling online testimonial case history. Have a value creation plan worth sharing? Please contact us to learn how we can make it come to life.
“The MVP team came through again with another well designed private equity platform company website, which they tackled, no less, over the holiday season. We appreciate the new corporate brandmark they designed along with the Integra website’s smart design, efficient functionality, and ease of use. Based on our repeated work with them since 2016, they are a highly valued partner for brand-to-web design, development, and digital marketing support.”
“I just wanted to say thanks from the Shoreline Team for all the work on creating a great website. I know COVID-19 made this a longer project than normal but we are very pleased with the outcome. We have had a lot of good feedback on the website. Thank you very much!”
“Team MVP – thank all of you for your talent and the effort you invested in the new BCA website. All of us at BCA are very pleased with the finished product and feel it accurately coveys who we are as a firm. The clean, modern, sharp look is just great and the information is presented very effectively. We have enjoyed working with you and look forward to continuing our relationship.”
“The launch of our new eCommerce website is an exciting day for all of us! The brand revitalization that MVP helped us achieve, reflects our passion for innovation and provides the opportunity to introduce exciting new capabilities, services, and solutions as well as enhance our existing offerings. We truly appreciate all of your team’s hard work in helping us finally get to this point!”
“We were seeking to refresh our website and marketing collateral but had limited experience working with creative website design firms and didn’t really know where to start looking for a partner who could meet our unique needs. Fortunately, we were introduced to MVP Marketing + Design through a friend of the firm who had previously worked with them on their own private equity firm website. MVP took the time to understand our business and goals and they were able to craft a proposal that would deliver everything we were looking for at a very reasonable price. Through the design process, we developed an excellent partnership with MVP and their attention to detail and creative approach resulted in a mezzanine capital website that is truly one-of-a-kind. Thank you so much, we love it!”
“The website exceeded our expectations, and we’ve received excellent feedback from stakeholders who have visited both the old and new site. It was a smooth process from start to finish. We couldn’t be happier with our MVP website. It has everything we need with a customized look that we love and many advanced features. Many thanks to the MVP team!”
“Partnering with MVP to redesign our website was one of the best decisions we could have made. After vetting numerous other website design companies, MVP stood out not only with their outstanding design work, but also their team’s dedication to customer service and project management. The entire team, consisting of Ben in project management, Paul and Xiaohan in design, and Jeff in development worked together to take our ideas and goals and delivered a website that worked flawlessly for our audiences. We are loving our new website! We look forward to working with the MVP team in the future.“
“(MVP) really did a great job and I am thrilled with the outcome. I am an investor in a couple of companies and both need new websites and I will let you know what we can do to have you update them. Everyone on the MVP team has been highly professional. You guys are the best. I’d be pleased to serve as a reference for your firm.”
“MVP did an outstanding job in redesigning our website, providing lead-generating SEO, and helping us increase sales and profits pre-and post-sale. They’ve been a Most Valuable Partner to the Roadtrek brand since they undertook our site redesign in 2016 and continue to serve us today under our new parent company Groupe Rapido.”
“MVP has been our go-to partner for website design for the last five years. After speaking with MVP, it was clear they understood and could execute on our requirements. Our newest and second consecutive MVP website redesign demonstrates their deep knowledge and understanding of private equity industry communications, our business and marketing requirements, and their commitment to a form follows function approach, which is far superior to the many template-based, and quite frankly vulnerable, solutions we saw from other agencies.”
“We continue to get great feedback on Watermill’s 40th anniversary website and appreciate your team’s hard work on it.”
Great Work For Great Clients
NAMSA SEO Results
+60% Organic Sessions Increase
NAMSA, a company that provides medical research and development services, was able to significantly boost their website's organic traffic by 60% through the implementation of the MVP SearchMate℠ SEO program. By optimizing crucial search terms, phrases, and technical meta data, our team was able to improve NAMSA's search engine ranking and attract more visitors to their website. This increase in organic sessions has allowed NAMSA to gain greater online visibility and reach a wider audience within their industry.
Mold-Craft SEO Results
+562% Unique site Visitors
Moldcraft specializes in the manufacturing of injection molds for a variety of industries, including automotive, industrial, electrical, and medical. Through our MVP SearchMate℠ SEO program, Moldcraft experienced a tremendous increase in their website's unique site visitors, with a remarkable 562% surge. By optimizing crucial search terms, phrases, and technical meta data, our team was able to improve Moldcraft's search engine ranking and attract more visitors to their website. This increase in unique site visitors has allowed Moldcraft to better showcase their products and services to potential customers across multiple industries. The MVP SearchMate℠ program has proven to be a valuable tool for Moldcraft in increasing their website's visibility and driving more traffic to their site, ultimately leading to greater business growth and success.
Roadtrek SEO Results
+78% Improved Target SERP Rankings
Roadtrek, a manufacturer of Class B motorhomes, was able to achieve a significant improvement in their target SERP (Search Engine Results Page) rankings through our MVP SearchMate℠ SEO program. By optimizing key search terms, phrases, and technical meta data, we were able to boost Roadtrek's online visibility and improve their search engine ranking by an impressive 78%. This increase in SERP ranking has allowed Roadtrek to attract more visitors to their website and gain greater exposure within their industry. The MVP SearchMate℠ program has proven to be a valuable tool for Roadtrek in achieving their online marketing goals and increasing their overall business success.
MVP Wins Triple Gold — and More — at 2023 MarCom Awards for Private Equity & Medical Device Website Design
Minneapolis, November 27, 2023 – MVP Marketing + Design, an award-winning website design, branding and digital agency with offices in Minneapolis and Boston, is proud to announce its success at the 2023 MarCom Awards. Showcasing its competency in both Professional Services...
MiddleGround Capital Selects MVP for New PE Portfolio Company TPM Website
Minneapolis, November 9, 2023 – MVP Marketing + Design, an award-winning website design, development and digital branding agency with offices in Minneapolis and Boston, is proud to announce a new private equity portfolio company website design and development project. MiddleGround Capital,...
Silver Strikes Twice for Two MVP Private Equity Websites at the 2023 Davey Awards
Minneapolis, November 2, 2023 – MVP Marketing + Design, an award-winning website design, development and digital branding agency with offices in Minneapolis and Boston, is pleased to announce two 2023 Davey Silver Awards on behalf of private equity firms Havencrest and...