PortcoPro

The MVP PortcoPro℠ program Helps PE firms achieve either Short-Term Exit Strategy Objectives or Long-Term Growth at Scale

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Prepare your Portco for Exit or Generate “Buy & Hold” Increases in Revenue and EBITDA

Have a portfolio company that you’re readying for sale or one that could benefit from customer-focused digital transformation improvements? If so, MVP’s competitively priced suite of website redesign, branding and SEO/PPC services, which may be acquired on either a discounted “one-off” or longer-term deferred payment basis, may be the answer.

Our innovative MVP PortcoPro℠ program can not only revitalize portfolio companies’ websites through form and functional upgrades, making them that much more appealing for exit, but also yield cost-effective and measurable EBITDA-generating results that will elevate brand equity while winning recognition for both you and your firm.

Take Advantage of Flexible Payment & Long-Term Subscription Plans

Plans with website redesign and hosting plus a choice of three or more brand-to-web projects receive a 15% across-the-board project discount.

Optionally, extend monthly subscription plan payments for up to two fiscal years and still receive a 10% website redesign discount. Contact us for details.

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MVP's Growth-Driven Marketing + Design Process Offers Portfolio Companies a Roadmap to Success

Begin with portfolio company strategy, upgrade branding and digital marketing assets, promote uniqueness, measure results and continuously improve outcomes through our step-by-step Growth Driven Marketing and Design process.

1. Brand Identity

Marketing & Brand Strategy

The MVP BrandMate℠ process delivers the strategic, verbal and visual scaffolding that will energize your Portco for exit or longer-term sales and marketing success.
2. Asset Creation

Creative & Content Development Services

Improved Copywriting, Photography and Videography will make a tangible difference in the way in which customers perceive, interact and respond to your portfolio company's brand messaging.
3. Design

Website Design & Development

From custom branded to eCommerce websites, MVP can integrate business process applications and third-party integrations to generate increases in Google rankings and leads for both B2B and B2C holdings.
4. Lead Generation

Search Engine Optimization & Marketing

Ramp up Portco sales through Organic SEO and Google Ads (PPC); MVP has achieved success for both national brand CPGs and B2B products and services companies alike.
5. Integration

Inbound Marketing

When your Portco's product or service is complex, costly and has a long-term sales cycle, rely on MVP HubSpot® or Salesforce Pardot content marketing and social media promotion capabilities. We've helped B2B clients achieve up to 10x and 4x increases in leads and RFPs, respectively.
6. Outreach

Sales Materials

Tap MVP's more than 30 years of MarCom experience in assisting multiple 3M business groups with hundreds of annual on- and off-line advertising, sales and promotional projects. Put that "Fortune 50" expertise to work for your Portco today.
7. Analytics

Track, Measure & Optimize

Using Google Analytics and other custom tools, we'll track, analyze and report on engagement activities to ensure continuous improvement for all digital properties.

“MVP did an outstanding job in redesigning our website, providing lead-generating SEO, and helping us increase sales and profits pre-and post-sale. They’ve been a Most Valuable Partner to the Roadtrek brand since they undertook our site redesign in 2016 and continue to serve us today under our new parent company Groupe Rapido.”

Karyn Torcoletti, Head of Marketing & Communications, Roadtrek, a Subsidiary of Groupe Rapido and a former IOP Portfolio Company

“Helping us communicate visually and verbally, MVP was easy to work with, responded rapidly to our direction, respected our budget and timelines, and produced an outstanding website and set of digital marketing assets that enhanced our brand and communications strategy – and generated a 10X YOY increase in leads.”

Jim O’Neill, Former Chief Product and Strategy Officer, Achieve3000 (an Insight Venture Partners portfolio company)

“Thanks to MVP’s redesign of website, we increased requests for small business loans from about $600k in the comparable two-month period before site launch to over $1,600,000 in the same period…(Again, you guys are awesome and continue to take care of us. Truly appreciate the quick turnaround!)”

Kris Nyreen, Senior Digital Marketing Strategist, CRF USA

Roadtrek Makeover Helps IOP Make the Sale

EVANSTON, IL — Industrial Opportunity Partners turned to MVP to revamp Roadtrek’s website prior to achieving exit strategy success with the Erwin Hymer Group, the EU’s largest manufacturer of mobile homes. MVP also created a 22-variable “Build Your Own” Roadtrek configuration tool to digitally transform the customer’s experience. Subsequent to the sale, MVP has made over 12 other business process improvements and is revitalizing the site again to keep Roadtrekkers rolling.

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Shoreview’s Ship Comes in with 100% Increase in Site Traffic

MINNEAPOLIS, MN — MVP’s website redesign achieved a 100% increase in two-year-over-year organic site traffic for this largest of Minnesota private equity firms.  As we like to say at MVP, “we look good when you look great!”

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Achieve3000 Makes the Grade with 10x Lead Increase

NEW YORK, NY — Insight Venture Partners (NYC) and its Achieve3000 (Lakewood, NJ) EdTech portco asked MVP to rebrand the “Leader in Differentiated Instruction” and redesign its website. Once completed MVP additionally provided SEO and Salesforce Inbound Marketing support. The 10X increase in YOY leads exceeded expectations and increased sales too. MVP is well schooled in both Salesforce Pardot and HubSpot Inbound marketing. Give us a call to learn more!

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Mold Craft Shapes Sales Success with Redesign and SEO

WILERNIE, MN — This leading independent Medical Device mold maker turned to MVP for a new website and SEO program. The combined results include a 374% Increase in YOY organic site traffic, a 562% Increase in Unique site Visitors — and $1 million sale! We can help shape your portco’s destiny too.

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Aztech Locknut Ratchets Up 4x Lead Increase!

AURORA, IL — A leading provider of engineered locknuts for industrial applications turned to MVP for a new Inbound (HubSpot) Content Marketing Campaign to promote products and services directly to parts specifying engineers instead of distributors. The HubSpot social media campaign produced 4X increase in RFPs, a 337% increase in contacts and a 102% increase in customers in just a three-month period. You can lock up inbound marketing success with our social media marketing experts.

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“Demonstrating a deep knowledge and understanding of PE industry communications and our business and marketing requirements, MVP’s approach is far superior to the template-based and vulnerable solutions we saw from other agencies. They definitely lived up to their reputation as the ‘PE MVP’.”

David Schnadig, Managing Partner, Cortec Group

“We’ve been working with MVP for more than six years through a variety of website upgrades and relaunches, digital marketing and SEO projects. Their great team is effectively our own outsourced marketing department. Based on their lead generating efforts, they deliver what matters most to me and ownership –Results!”

Jim Liddell, Marketing & Sales Manager, Mold Craft

Great Work For Great Clients

MAKE PORTCO EXIT OR EBITDA GROWTH MORE PROFITABLE TODAY!


RECEIVE YOUR COMPLIMENTARY PE FIRM OR PORTCO WEBSITE ANALYSIS BY COMPLETING THE FORM BELOW. WE'LL BE IN TOUCH SHORTLY.