Wind Point Partners:
Chicago-Based PE Firm Helps Aspiring Business Owners and Talented Execs Reach their Destinations Through a Future Built on Relationships

Wind Point Partners, a distinguished Chicago-based private equity firm with an impressive history of success, faced the challenge of elevating its digital footprint to mirror its industry stature and operational philosophy accurately. Despite its considerable achievements, including raising approximately $7 billion in commitments and executing more than 100 platform companies and 300 add-on acquisitions, its online presence and engagement strategies did not adequately showcase the firm’s depth of experience, strategic investment approach, or its collaborative partnerships with top-caliber executives. Wind Point sought to revamp its website with a trusted and capable partner to better communicate its value proposition and investment success stories to a broader audience, including business owners, management teams, intermediaries, institutional investors, and prospective team members. An essential aspect of this challenge was integrating compelling video content that would vividly bring to life the firm’s strategic vision, dynamic team interactions, and the tangible impact of its value creation plans, thereby addressing a significant gap in its digital storytelling and audience engagement strategy.

MVP crafted a comprehensive solution that seamlessly blended cutting-edge website design with engaging video content. Utilizing the innovative MVP TeamMate℠ site design and development methodology and a customized WordPress CMS, MVP developed a dynamic website tailored to Wind Point Partners’ unique needs. The site features signature portfolio company CEO and deal team video content, consisting of 20 deal team member and PortCo CEO videos expressed in four case studies, vividly presenting Wind Point’s cohesive investment strategy, team synergy, and dedication to growth through strategic value creation plans. Leveraging the MVP TeamMate℠ process, a cutting-edge website serves as the cornerstone of Wind Point’s digital revitalization. This website not only reflects Wind Point’s market leadership and investment acumen but also facilitates deeper engagement through user-centric design, intuitive navigation and precise CTAs. Central to this solution was the production of signature portfolio company CEO and deal team videos. These videos showcase the essence of Wind Point Partners — its investment strategy, team dynamics, and unwavering commitment to growth and value creation across its investments. By blending storytelling with strategic insights, the videos aimed to provide an immersive digital experience, allowing visitors to gain a deeper understanding of Wind Point’s unique EAP approach to private equity investing. The collaboration between Wind Point and MVP culminated in a state-of-the-art digital platform that not only elevates Wind Point’s online presence but also serves as a testament to their investment success and industry leadership. The use of compelling website video sets the standard for private equity case study narratives, facilitating deeper connections with existing and prospective stakeholders.

“Exactly what we wanted, I knew this project was going to be very demanding and time consuming, but the result is stellar.”

Ron Liberman, Head of Investor Relations