Zabel Companies:
An Atypical Website for a “Not Your Typical” Private Equity Group or Independent Sponsor


Zabel Companies, a private investment firm based in Charlotte, NC, sought to redesign their website to communicate their unique approach and values. Investing in companies throughout North America, they specialize in building long-term partnerships with management teams and investing in lower-middle-market companies with EBITDA or cash flow greater than $2.0 million and less than $10.0 million. Offering a unique and stable source of committed capital, which enables them to move quickly and be creative, they wanted a new and fresh website that would allow them to keep pace with their demanding audience of business services, niche manufacturing and distribution partner companies while reinforcing their professional reputation as neither a typical PE firm nor independent sponsor.


MVP TeamPlate℠ was the ideal solution for Zabel’s website redesign because it allowed them to deploy an industry-leading private capital website for less than comparable theme- or SaaS-based alternatives. Now with a track record of 10 other prominent private capital websites under its belt, this creative and cost-effective MVP WordPress website application in combination with the branding and website design firm’s MVP TeamMate℠ design-to-development process, ensured that site imagery, typography, illustrations, calls-to-action (CTAs), and messaging would distinguish Zabel from the many other private equity firms and independent sponsors with whom they compete while being fast and easy to operate.

Because they repurpose code from many of MVP’s award-winning custom sites, MVP TeamPlate℠ sites load fast, are easy to administer and are SEO-friendly. Hence, they are free from the slow-loading plugins and extraneous code often associated with “off-the-shelf” WordPress themes and such “design-by-template” SaaS solutions as Wix, Weebly and SquareSpace.

Creatively using Great Smokey Mountain imagery and inviting onsite photography, Zabel’s new site reflects their core values of integrity, hard work, partnership, and accountability. And thanks to a winning combination of MVP team creativity and MVP TeamPlate℠ design flexibility, Zabel’s new site positions them an accomplished investment firm that creates innovative long-term growth and value creation opportunities for potential partners and intermediaries alike.

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