Laurel Oak Capital:
New Entry Level MVP PE Website Gives Boston Independent Sponsor Room to Grow

PROJECT CHALLENGE

Laurel Oak Capital Partners is an independent sponsor creating value for investors by improving the performance of lower middle market businesses. Under their guidance, companies can grow to their full potential with value creation that benefits all parties involved. With over 40 years of combined business experience and over $2bn in transactions, Laurel Oak’s founding partners needed a fresh new look and easy to maintain and update site that would impress visitors and position their brand as ethical and professional partners. With a limited budget, the client sought a distinctive, customizable and affordable solution that was superior to off-the-shelf WordPress themes and monthly fee-based sites from such template-based providers as Wix, Weebly and Square Space.

PROJECT SOLUTION

The MVP TeamPlateSM One-Page WordPress website was the perfect fit for Laurel Oak’s budget and time constraints. Through years of experience enhancing the look of countless award-winning private equity, mezzanine capital and investment banking websites, MVP created its own customizable, WordPress-based design that offers the best of both worlds. Working closely with Laurel Oak’s independent sponsors to identify which features and functionality were must-haves, MVP formulated a unique one-page scrolling site that visitors could expand to dig deeper into Investments and News sections.

The new site outperforms traditional WordPress themes and templates, as well as SaaS solutions for multiple reasons. First, because it avoids the use of third-party plugins, less bloated code means faster load time. Second, as plugins need maintenance, this adds recurring maintenance expense and unless they’re updated, security lapses can occur. Third, less site code means better search engine optimization characteristics resulting in higher Google rankings. Finally, as the site is based on a custom-tailored WordPress website platform, the site can be easily modified, which others cannot easily do. Last but not least, all MVP sites feature the most user-friendly backend administration system available. MVP’s unique content admin system goes above and beyond “out-of-the-box” WordPress installs to give Laurel Oak maximum flexibility to update the site with a minimal amount of training, i.e., about 45” on average. This ease-of-use ensures client satisfaction for years to come. Now Laurel Oak Capital Partners can get back to growing their business, which will soon see the launch of a new logistics-related portfolio company website that will sprout up this fall.

CLIENT TAKE

“Our MVP TeamPlate℠ new site looks and works great. Thanks to everyone on the MVP team. Now on to our next new portfolio company website project!”

Rena Clark, Managing Partner

Services
Website Design & Development
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