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High Returns Expected for New Chicago Association of Private Equity Executives Website

By MVP Marketing + Design | February 3, 2016

Minneapolis, February 3, 2016 – MVP Marketing + Design is proud to announce its launch of a new, responsive website for Capex Chicago, the Chicago Association of Private Equity Executives. (The site may be viewed at www.capexchicago.org.) Capex is the definitive networking and professional development organization reserved exclusively for principal investing professionals in the greater Chicago area. MVP partnered with Capex to strengthen its brand image through a refreshed logo and color palette. The strong, corporate identity creates impact with a current design that is more legible on digital platforms. The logo and color scheme complement powerful imagery to build an approachable, elite, and professional Capex brand.

One concern expressed by Capex board members was establishing a focus on connections and growing together. In response, MVP incorporated a readily accessible reply form to emphasize communication, and allow site visitors to email Capex team members directly from their bios. A custom, integrated calendar app, developed by MVP and managed by Capex staff, provides site visitors with pertinent information regarding both Capex-specific and industry-wide events, thus favorably enhancing the site’s search engine friendliness.

Said, Jeffrey S. Piper, Managing Director of Svoboda Capital Partners and member of the Capex leadership team, “The MVP marketing, design and technology team did an outstanding job in helping us communicate our value as an organization and creating a terrific online destination that will serve the entire Chicago private equity community as a focal point for increased communication, collaboration and learning for years to come. MVP lived up to its reputation as a specialist in private equity website design and equally important, a most valuable partner to all of us here at Capex.”

According to Dick Weinrib, President & CEO of MVP, “Our efforts on behalf of Capex Chicago are in synch with our commitment to the highest standards of private equity website design and serving our growing base of Chicago area clients. We anticipate enhancing and supporting the Capex site through our own MVP TeamMate℠ website design and development process which will ensure that this responsive CMS site will always be up to date–and secure.” He continued, “I’d especially like to thank Capex leaders Jeff Piper and Jonathan Dries in particular, and our own MVP team of designers, developers and project managers, who collaborated jointly to make the Capex website a premier digital destination for Chicago private equity networking.”

Learn more about the Chicago Association of Private Equity Executives at www.capexchicago.org or by contacting a board member at www.capexchicago.org/membership.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a digital marketing and communications firm that has served Midwest regional, national and international clients for over 30 years. Our smart, eye-catching work pushes marketing, design and technology to the limits in order to propel the brands and stories of our most valued partners. We are passionate about creating brand value for clients in industries such as: business and consulting services, including private equity, manufacturing, health care, education, office supplies, housewares, food products, and software as a service, among others.

Our combination of integrated digital and analog marketing and creative services have helped companies like 3M, Medtronic, Ecolab, Lifetime Brands, Achieve3000, Roadtrek, TSI, Keystone Capital, Stone Arch Capital, JZ Partners, Keystone Capital, MedNet Solutions, BRTI Life Sciences, as well as others, achieve lasting business success. Award-winning designs, innovative functionality, and a “what’s next” mindset have propelled MVP–and our clients–as we build their brands, promote their products and services, and deliver measurable results across all media. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Hermes Awards, MARCOM Awards and others.

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