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Private Equity Firm River Associates Selects MVP for New Website and Brand Revitalization

By MVP Marketing + Design | June 30, 2017

Minneapolis, June 30, 2017 – River Associates Investments (River Associates), a private equity firm based in Chattanooga, TN has selected MVP Marketing + Design, Inc. to provide new branding, a responsive CMS website and related digital marketing support.

The website refresh is intended to strengthen River Associates’ focus on investing alongside management teams in the lower middle-market. Since communication of its founding in 1989, River has a proven track record of over 80 investments throughout the United States and Canada.

Upon the successful closing of its seventh committed capital investment fund, River VII, LP with total commitments of $285 million, River Associates selected MVP to enhance its brand and web presence. The goal: to better communicate its “Investments with Management” philosophy and strengthen its appeal to business owners, entrepreneurs, managers, and intermediaries regarding the client’s areas of specialization and commitment to partnership.

According to Megan Hunt, River Associates Marketing Communications Director, “We were impressed with MVP’s track record of success in private equity website design and branding. Additionally, given their related digital marketing communications work on behalf of Fortune 500 and Middle Market manufacturing and services firms, we’re confident that MVP can help us translate our ‘investments with management approach’ to our valued constituencies.”

Added River Associates’ Partner Mark Jones, “I’m pleased to say that we’ve charged MVP with helping us to better project the hard-earned reputation we’ve won as a trustworthy PE firm known for our professionalism, ethics, track record of success and experienced team. We’re confident that MVP’s industry-recognized website design and marketing professionals will help us better communicate visually and verbally the trusted and transparent partnership values we’re known for. We’re eager to see their new website and digital marketing ideas take shape this fall.”

Dick Weinrib, MVP’s President and CEO added, “We’re honored to partner with River Associates, all the more because our Minneapolis location, though 1,000 miles distant, was not viewed as an issue, given our depth of experience in private equity website design.”

The new site is expected to launch in early fall of 2017.

About River Associates

Founded in 1989, River Associates has built a reputation for integrity and acumen with all its constituencies: limited partners, investment referral sources, senior & mezzanine debt partners and portfolio company management teams. The firm’s “Investments with Management” philosophy effectively captures the spirit of partnership which guides its actions in all aspects of business. For more information related to River Associates, please visit the firm’s website at www.riverassociatesllc.com

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a digital marketing and communications firm that has served Midwest regional, national, and international clients for over 31 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits in order to propel the brands and stories of our most valued partners. We are passionate about creating brand value for clients in professional services, such as private equity, investment banking, law and consulting, as well as in manufacturing, healthcare, EdTech, office supplies, housewares, food products, and Software as a Service (SaaS), among others.

Our combination of integrated digital and traditional marketing and creative services have helped companies such as 3M, Medtronic, Lifetime Brands, Achieve3000, Roadtrek, Mason Wells, Cortec Group, Harbour Group, Shoreview Industries, Keystone Capital, Stone Arch Capital, GMB Mezzanine, Caliper, NAMSA and many others achieve lasting business and digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled growth for clients as we build brands, promote products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

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