Press

Roadtrek Gets New Responsive WordPress Website

By MVP Marketing + Design | December 18, 2014

Minneapolis, December 18, 2014 – MVP Marketing + Design, Inc., a digital marketing and communications agency serving national and global brands, is pleased to announce the launch of a new, responsive, website on behalf of Roadtrek, North America’s  #1 bestselling manufacturer of Class B Motorhomes. Roadtrek, located in Kitchener, Ontario Canada, at the suggestion of private equity firm Industrial Opportunity Partners in Evanston, IL, chose MVP Marketing + Design to design and develop an industry leading site based on a number of advanced features.

MVP constructed a modern and sophisticated online presence that functions responsively on all cell phones and tablets as well as desktop devices. Custom designed to incorporate the WordPress Content Management System (CMS) with many advanced E-comm features, the Roadtrek marketing team is now able to update the site directly saving the company significant time and expense over the previous third-party approach. Such sophisticated website features as a “Build Your Own” Roadtrek model configurator, dynamic conversion van images, a US and Canadian geo-targeting currency converter and a “Find the Nearest (three) Dealer” locator demonstrate a high level of technical sophistication. A new and separate Dealer Support site, expected to launch early in 2015, will enable the Roadtrek field sales team to derive additional marketing and sales value from this engagement.

Dick Weinrib, President and CEO of MVP, added, “The new Roadtrek RV and camper van industry website sets the standard in terms of design creativity and business process functionality. As our first recreational vehicle website, and built on the open source WordPress content management system platform with many customized and value-added plugins, we look forward to additional website design opportunities in both the RV and automotive manufacturing and distribution industries.”

To visit the new Roadtrek site: View Here

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Medical Device, High Tech, Private Equity, Office Supply, Housewares, Automotive, Software and the Non-Profit sector. Dedicated to serving organizations seeking innovative and creative marketing and communications, MVP builds, revitalizes and promotes brands through such integrated services as Marketing Consulting, Advertising/Design, and Web/SEO solutions. Clients served include 3M, Medtronic, Minnetronix, Lifetime Brands, TSI, Roadtrek, Nortech Systems, HealthSense, Worthington Aviation, Industrial Opportunity Partners, Stone Arch Capital, Yukon Partners, Cortec Group, Huron Capital, GMB Mezzanine, Main Street Capital Partners, Achieve3000, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.

Share this project
Previous Project
Press
New Mitchell Aircraft Branding and Website
Back to All News
Next Project
Press
New Achieve3000® Responsive Website & Branding