Chicago’s Birch Lake Launches New M&A Website to Reflect Strategic Growth and Capital Expertise

Minneapolis and Boston, October 27, 2025 – MVP Marketing + Design, an award-winning digital agency with offices in Minneapolis and Boston, is proud to announce the launch of a newly redesigned website for Birch Lake, a Chicago-based private capital and M&A advisory firm with over $360 million in direct capital and co-investments.

The new website, developed through MVP’s TeamPlate™ WordPress platform, reflects Birch Lake’s evolution as a firm that thrives in complex financial situations and increasingly focuses on alternative asset management. Designed to attract a broader investor and client base, the site delivers a sleek, content-rich, and conversion-driven digital experience.

Website Highlights

Strategic Storytelling: The site showcases Birch Lake’s deep structuring experience and flexible capital solutions across industries including automotive, consumer goods, business services, and logistics.

Modern Visual Identity: A clean layout, intuitive navigation, and SEO optimization enhance user experience. Multimedia elements such as homepage video and team photography add depth and professionalism.

Compliance & Functionality: The site retains key features like investor login and integrates regulatory disclosures (FINRA, SIPC, BrokerCheck) to meet industry standards.

Scalable WordPress Platform: Built on MVP’s TeamPlate™ framework and customized content management system, the site is easy to manage and designed to grow with Birch Lake’s expanding footprint.

Client Feedback

“…the new website is great. Thank you for your team’s hard work!”
— Almedina Palic, Director & Jen Ortega, Chief of Staff, Birch Lake

MVP Perspective

“Birch Lake’s new M&A advisory website is more than a digital refresh—it’s a strategic tool that reflects their sophistication and adaptability in today’s capital markets and our expertise in this resurgent sector of the private capital marketplace. We’re proud to help them tell their story and support their next chapter of growth.

Special thanks to our MVP design, development and project management teammates without whose dedicated efforts this would not have been possible.”

— Dick Weinrib, CEO & Founder, MVP Marketing + Design, Inc.

About Birch Lake

Birch Lake is a private capital and advisory firm based in Chicago, specializing in complex financial transactions and alternative asset management. With over $360 million in direct capital and co-investments, the firm partners with clients across a range of industries to deliver tailored capital solutions.

To explore the new Birch Lake website, visit birchlake.com.

To learn more about the project, click here.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, Inc. is an award-winning branding, website design, and digital marketing agency with offices in Minneapolis and Boston. Celebrating our 40th anniversary in 2025, MVP continues to deliver brand-to-web solutions that drive measurable results.

Since 2000, we’ve created more than 100 websites for private equity firms, their portfolio companies, and related M&A advisors. We’ve also developed dozens more sites for lower middle market (LMM) B2B and B2C businesses and professional services organizations—making us a trusted partner for clients across the private capital ecosystem and beyond.

Our integrated services include branding, UX/UI design, website development—ranging from fully bespoke custom builds to creatively adapted, cost-effective alternatives—digital marketing (SEO, PPC, social media), and videography. We’ve proudly supported industry leaders such as 3M’s Consumer and Industrial groups as well as Solventum (formerly 3M Health Care), alongside clients across North America and globally.

Recognized by clients as one of the “Best of the Midwest” digital agencies for Lower Middle Market (LMM) private capital marketing, design, and technology support, MVP delivers strategic insight, creative excellence, and technical precision across every engagement. With deep sector expertise spanning private capital, professional and tech-enabled services, healthcare, manufacturing (both food and non-food), and the nonprofit sector, our team consistently helps clients drive measurable gains in brand awareness, market share, and revenue.

Our commitment to quality and trend-setting design has earned us accolades from leading industry competitions including the Communicator, Davey, Hermes, and MARCOM Awards. We’re also proud to provide managed and virtual private server (VPS) website hosting with dedicated resources to more than 70 clients—among them over 50 private equity and M&A firms, their portfolio companies, and a range of lower middle market manufacturers, service providers, and professional services organizations.

Let’s connect. Reach out to info@mvpdesign.com to learn how MVP can help your brand stand out and grow stronger.