MVP Helps NYC-Based FalconPoint Soar to New Private Equity Heights with Redesigned Website

By MVP Marketing + Design | June 7, 2024

Minneapolis and Boston, June 7, 2024 – MVP Marketing + Design, an award-winning, Minneapolis and Boston-based digital agency is proud to announce the launch of a fully redesigned website for FalconPoint Capital Partners, a prominent New York-based private equity firm. This launch marks a significant enhancement of FalconPoint’s digital footprint, aligning with its strategic vision to showcase its established, professional reputation in the private equity industry.

The new website, developed on the WordPress platform, offers a modern, streamlined design and enhanced functionality.The improved user experience is tailored to meet the needs of FalconPoint’s diverse audience, including investors, regulators, and management teams. With a focus on compliance and cohesive visual branding, the site effectively communicates FalconPoint’s extensive expertise and successful track record in deploying capital across business services, industrial, and consumer sectors.

The redesigned website features a clean, organized layout that ensures easy navigation to information about FalconPoint’s investment strategy, team, and portfolio. It is optimized for all devices, providing a seamless viewing experience whether on tablets, smartphones, or desktops. Additionally, the site includes a secure investor login portal, enhancing functionality for users and providing straightforward access to essential documents and updates.

Andrew Singer, Partner and Chief Investment Officer commented at launch, “Thank you for your hard work helping us build the FalconPoint website. We are impressed with the quality of the site and look forward to working with you on upcoming PortCo website design projects.”

“MVP is thrilled to have partnered with FalconPoint Capital Partners on this pivotal project,” said Dick Weinrib, CEO and Founder of MVP Marketing + Design. “Our goal was to create a platform that not only reflects FalconPoint’s stature in the industry but also enhances their communication with key stakeholders. This new website serves as a cornerstone of their digital marketing strategy, vital for their upcoming fundraise and future growth.”

The website redesign comes at a crucial time as FalconPoint prepares to enhance its fundraising efforts, needing a robust platform to support its initiatives. The new site is designed to foster trust and credibility, showcasing FalconPoint’s commitment to transparency, integrity, and long-term success.

For more information about FalconPoint Capital Partners and to view more details on the website project, please click here.

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