MVP Launches New Manulife | Comvest Private Credit and Comvest Private Equity Websites

MVP Marketing + Design, Inc. is excited announce the launch of two distinct websites following Manulife Investment Management’s acquisition of a 75% interest in Comvest Partners’ Credit business. The transaction, announced on August 6, 2025 and closed on November 3, 2025, resulted in the formation of Manulife–Comvest Credit Partners, while Comvest Private Equity continues independently as a leading middle‑market private equity firm.

As Comvest’s long‑time digital partner, MVP Marketing + Design was engaged to lead the transformation and ensure both web experiences remained intuitive, credible, and strategically aligned with the firm’s evolving business structure.

A Complex Transition With Zero Margin for Error

The restructuring required the creation of two separate digital destinations:

• Manulife–Comvest Credit Partners, a newly cobranded private credit platform combining Comvest’s decades of U.S. middle‑market lending experience with Manulife Investment Management’s global scale and institutional reach.
• Comvest Private Equity, which continues to operate independently, representing a 25‑year history of middle‑market investing with $1.9B in AUM, ~$2.4B in capital invested, and more than 110 total investments.

The timeline was aggressive. MVP was tasked with executing two parallel website launches within roughly one month, without a formal redesign phase or typical creative‑discovery process.

Two Sites, One Codebase — Delivered Fast With MVP’s TeamMate™ Framework

To meet the compressed timeline, MVP leveraged its TeamMate™ custom WordPress framework, enabling both sites to be spun up from a common codebase and tailored with distinct navigation, messaging structure, and visual identity.

Key aspects of MVP’s solution included:

• Cloning and reconfiguring the existing Comvest.com site to support the new Manulife–Comvest Credit Partners platform, complete with updated navigation, content architecture, and cobranded visual elements.
• Developing a standalone Comvest Private Equity site by removing debt‑related content and adapting team, portfolio, and news modules to highlight the PE group’s independent strategy and track record.
• Implementing an integrated popup and redirect system to help users move seamlessly between the two domains.
• Ensuring continuity behind the scenes, including database‑driven functionality for news and portfolio filtering, multi‑browser testing, hosting continuity on WP Engine, and fresh analytics tracking.

Throughout this agile development sprint, MVP’s senior designer provided ongoing art direction to maintain UX and visual consistency without slowing deployment.

Both sites launched ahead of the transaction close, providing Comvest and its stakeholders with a clear, stable digital framework as the organizational transition went into effect.

What Our Client Said

Lauren Sinai, Director of Marketing for the credit platform, offered generous praise during the process:

“Thank you for your exceptional work. These sites are looking great… just relayed to our leadership team how amazing you all have been through these truly insane few weeks. We are so appreciative.”

A Digital Foundation for Two Brands Moving Forward

The successful launch of both platforms reflects MVP’s longstanding expertise in website strategy, design, and development for private capital firms, as well as our ability to execute under high visibility, strict deadlines, and evolving business conditions.

This project underscores how thoughtful brand‑to‑web execution can support organizational clarity, investor communication, and future scalability—especially during periods of strategic change.

The new digital platforms reflect the firms’ updated organizational structure and clearly differentiate their respective credit and private equity strategies, teams, and portfolios—while maintaining continuity across the Comvest brand.

Manulife–Comvest Credit Partners now operates at www.comvest.com, representing the newly co‑branded credit platform that combines Comvest’s decades of U.S. middle‑market direct lending experience with Manulife Investment Management’s global scale, capital base, and institutional relationships.

Comvest Private Equity has established its own standalone digital presence at www.comvestprivateequity.com, highlighting its independent investment strategy, portfolio, and team following the transaction.

The separation required a rapid and disciplined digital transition to ensure clarity for investors, sponsors, and intermediaries—while preserving the look, functionality, and credibility of Comvest’s long‑standing web presence.

“This was a complex, time‑sensitive transition with significant visibility and zero margin for error,” said Dick Weinrib, President and CEO of MVP Marketing + Design. “Launching two distinct private equity and private credit websites under tight deadlines—while preserving brand continuity, performance, and user experience—required deep collaboration and trust on all sides. We’re proud to have supported Manulife and Comvest through a pivotal moment with digital platforms that clearly reflect their respective strategies and future direction.”

Learn more about the project here.

About Manulife–Comvest Credit Partners

Manulife–Comvest Credit Partners is a private credit platform focused on direct lending and opportunistic credit solutions for North American middle‑market companies. Manulife  Comvest Credit Partners is a private credit platform within Manulife Investment Management, the asset management arm of Manulife Financial Corporation, a global financial services company headquartered in Toronto, Canada. Operating at www.comvest.com, the platform combines Comvest Partners’ deep origination relationships and credit expertise with Manulife Investment Management’s global investment capabilities, balance sheet strength, and institutional reach to deliver flexible, long‑term capital solutions.

About Comvest Private Equity

Comvest Private Equity is a North American middle‑market private equity firm with approximately $1.9 billion in assets under management, $2.4 billion in capital invested, and more than 110 total investments. Comvest Private Equity is a growth-minded investment partner focused on helping founders and management teams scale their businesses.  The firm partners with founder‑ and family‑owned businesses to drive growth and operational excellence across a broad range of industries. Comvest Private Equity operates independently at www.comvestprivateequity.com.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, Inc. is an award-winning branding, website design, and digital marketing agency with offices in Minneapolis and Boston. As we celebrate our 40th anniversary in 2025, MVP continues to deliver brand-to-web solutions that drive measurable results.

Since 2000, we’ve created more than 100 websites for private equity firms, their portfolio companies, and related M&A advisors. We’ve also developed dozens more sites for lower middle market (LMM) B2B and B2C businesses and professional services organizations—making us a trusted partner for clients across the private capital ecosystem and beyond.

Our integrated services include branding, UX/UI design, website development—ranging from fully bespoke custom MVP TeamMate℠ builds to creatively adapted, cost-effective MVP TeamPlate℠  alternatives—digital marketing (SEO, PPC, social media), and videography. We’ve proudly supported industry leaders such as 3M’s Consumer, Industrial, and Solventum (formerly Health Care) groups, alongside clients across North America and globally.

Recognized by clients as one of the “Best of the Midwest” digital agencies for Lower Middle Market (LMM) private capital marketing, design, and technology support, MVP delivers strategic insight, creative excellence, and technical precision across every engagement. With deep sector expertise spanning private capital, professional and tech-enabled services, healthcare, manufacturing (both food and non-food), and the nonprofit sector, our team consistently helps clients drive measurable gains in brand awareness, market share, and revenue.

Our commitment to quality and trend-setting design has earned us accolades from leading industry competitions including the Communicator, Davey, Hermes, and MARCOM Awards. We’re also proud to provide managed and virtual private server (VPS) website hosting with dedicated resources to more than 75 clients—among them over 60 private equity and M&A firms, their portfolio companies, and a range of lower middle market manufacturers, service providers, and professional services organizations.

Let’s connect. Reach out to info@mvpdesign.com to learn how MVP can help your brand stand out and grow stronger.