New Junior Capital Website for Penfund Makes Its Mark
Minneapolis, January 30, 2018 – MVP is pleased to announce a new website on behalf of Penfund. Founded in 1979, Canadian firm Penfund is a leading provider of junior capital to middle market companies throughout North America. The firm is owned by its management team and is currently investing C$724 million of committed capital. Penfund invests in a wide range of companies including consumer, business services, and health care focused businesses.
Seeking a new and distinctive website with updated brand imagery and improved user experience, Penfund selected MVP to elevate their online presence. MVP responded with a responsive website featuring state-of-the-art design, complementary photography, custom iconography, web-friendly fonts, and intuitive navigation that can be understood at a glance.
“Turning to MVP, we revitalized our firm’s website to better reflect our brand,” said Adam Breslin, Penfund partner. “Our new site is very user friendly and helps us communicate our values, investment criteria and investing activity. We appreciate MVP’s hard work and dedication to providing us with a beautiful, new and easy-to-navigate site that helps set Penfund—and MVP—apart.”
The mezzanine debt website employs an Open Source WordPress content management platform that can be easily updated by Penfund employees. A compound portfolio company filter built from scratch allows site visitors to view edited results, based on preselected criteria. Likewise, the Team Member section leverages a novel design that expands below each team member, so users can see additional information while remaining on the same page.
Dick Weinrib, MVP’s President and CEO stated, “We greatly enjoyed partnering with our northern neighbors and applying our branding and website design best practices – coupled with our extensive knowledge of Junior Capital, M&A, and Private Equity – to benefit Penfund. The results achieved demonstrate that the distance between Minneapolis and Toronto was not a barrier to successful cross-continent collaboration and an impressive new site.”
To view the project details, please click here.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design, and digital marketing agency with offices in Minneapolis and Boston. As we celebrate our 40th anniversary in 2025, MVP continues to deliver brand-to-web solutions that drive measurable results.
Since 2000, we’ve created more than 100 websites for private equity firms, their portfolio companies, and related M&A advisors. We’ve also developed dozens more sites for lower middle market (LMM) B2B and B2C businesses and professional services organizations—making us a trusted partner for clients across the private capital ecosystem and beyond.
Our integrated services include branding, UX/UI design, website development—ranging from fully bespoke custom MVP TeamMate℠ builds to creatively adapted, cost-effective MVP TeamPlate℠ alternatives—digital marketing (SEO, PPC, social media), and videography. We’ve proudly supported industry leaders such as 3M’s Consumer, Industrial, and Solventum (formerly Health Care) groups, alongside clients across North America and globally.
Recognized by clients as one of the “Best of the Midwest” digital agencies for Lower Middle Market (LMM) private capital marketing, design, and technology support, MVP delivers strategic insight, creative excellence, and technical precision across every engagement. With deep sector expertise spanning private capital, professional and tech-enabled services, healthcare, manufacturing (both food and non-food), and the nonprofit sector, our team consistently helps clients drive measurable gains in brand awareness, market share, and revenue.
Our commitment to quality and trend-setting design has earned us accolades from leading industry competitions including the Communicator, Davey, Hermes, and MARCOM Awards. We’re also proud to provide managed and virtual private server (VPS) website hosting with dedicated resources to more than 75 clients—among them over 60 private equity and M&A firms, their portfolio companies, and a range of lower middle market manufacturers, service providers, and professional services organizations.
Let’s connect. Reach out to info@mvpdesign.com to learn how MVP can help your brand stand out and grow stronger.