New Junior Capital Website for Penfund Makes Its Mark
Minneapolis, January 30, 2018 – MVP is pleased to announce a new website on behalf of Penfund. Founded in 1979, Canadian firm Penfund is a leading provider of junior capital to middle market companies throughout North America. The firm is owned by its management team and is currently investing C$724 million of committed capital. Penfund invests in a wide range of companies including consumer, business services, and health care focused businesses.
Seeking a new and distinctive website with updated brand imagery and improved user experience, Penfund selected MVP to elevate their online presence. MVP responded with a responsive website featuring state-of-the-art design, complementary photography, custom iconography, web-friendly fonts, and intuitive navigation that can be understood at a glance.
“Turning to MVP, we revitalized our firm’s website to better reflect our brand,” said Adam Breslin, Penfund partner. “Our new site is very user friendly and helps us communicate our values, investment criteria and investing activity. We appreciate MVP’s hard work and dedication to providing us with a beautiful, new and easy-to-navigate site that helps set Penfund—and MVP—apart.”
The mezzanine debt website employs an Open Source WordPress content management platform that can be easily updated by Penfund employees. A compound portfolio company filter built from scratch allows site visitors to view edited results, based on preselected criteria. Likewise, the Team Member section leverages a novel design that expands below each team member, so users can see additional information while remaining on the same page.
Dick Weinrib, MVP’s President and CEO stated, “We greatly enjoyed partnering with our northern neighbors and applying our branding and website design best practices – coupled with our extensive knowledge of Junior Capital, M&A, and Private Equity – to benefit Penfund. The results achieved demonstrate that the distance between Minneapolis and Toronto was not a barrier to successful cross-continent collaboration and an impressive new site.”
To view the project details, please click here.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design and digital agency with offices in Minneapolis and Boston. With over 37 years of experience, MVP has established itself as a leader in branding, website design and development, digital marketing (including SEO, PPC, and social promotion), and videography services. The agency has successfully served a diverse range of clients, including private equity firms, investment banks, mezzanine debt providers, real estate syndicates, and Fortune 500 divisions such as 3M’s Consumer, Healthcare, and Industrial groups. Additionally, MVP has worked with middle-market and LMM firms in related industries across North America and globally.
At MVP, we take great pride in our ability to provide innovative and trend-setting services that push the boundaries of marketing, design, and technology, resulting in exceptional outcomes for our valued partners. Our dedicated team, recognized as among the “Best of the Midwest” in marketing, design, and technology, is passionate about creating brand equity, developing impactful websites, and implementing effective digital marketing strategies. We have developed extensive expertise in serving clients across a wide range of sectors, including private capital, professional and technology-enabled services, healthcare/medical devices, manufacturing (both food and non-food), and the non-profit sector. Our commitment to excellence extends not only to the services we provide but also to the markets we serve, ensuring that our clients receive the highest level of expertise and industry knowledge tailored to their specific needs.
The exacting standards we hold ourselves to have earned us numerous accolades, including recognition from prestigious awards such as the Communicator Awards, Davey Awards, Hermes Awards, and MARCOM Awards, among others. We are proud to be recognized as a WordPress VIP Silver Agency and a HubSpot Partner.
To learn more about how MVP Marketing + Design can help your business thrive, please reach out to us at info@mvpdesign.com.