New Junior Capital Website for Penfund Makes Its Mark
By MVP Marketing + Design | January 30, 2018Minneapolis, January 30, 2018 – MVP is pleased to announce a new website on behalf of Penfund. Founded in 1979, Canadian firm Penfund is a leading provider of junior capital to middle market companies throughout North America. The firm is owned by its management team and is currently investing C$724 million of committed capital. Penfund invests in a wide range of companies including consumer, business services, and health care focused businesses.
Seeking a new and distinctive website with updated brand imagery and improved user experience, Penfund selected MVP to elevate their online presence. MVP responded with a responsive website featuring state-of-the-art design, complementary photography, custom iconography, web-friendly fonts, and intuitive navigation that can be understood at a glance.
“Turning to MVP, we revitalized our firm’s website to better reflect our brand,” said Adam Breslin, Penfund partner. “Our new site is very user friendly and helps us communicate our values, investment criteria and investing activity. We appreciate MVP’s hard work and dedication to providing us with a beautiful, new and easy-to-navigate site that helps set Penfund—and MVP—apart.”
The mezzanine debt website employs an Open Source WordPress content management platform that can be easily updated by Penfund employees. A compound portfolio company filter built from scratch allows site visitors to view edited results, based on preselected criteria. Likewise, the Team Member section leverages a novel design that expands below each team member, so users can see additional information while remaining on the same page.
Dick Weinrib, MVP’s President and CEO stated, “We greatly enjoyed partnering with our northern neighbors and applying our branding and website design best practices – coupled with our extensive knowledge of Junior Capital, M&A, and Private Equity – to benefit Penfund. The results achieved demonstrate that the distance between Minneapolis and Toronto was not a barrier to successful cross-continent collaboration and an impressive new site.”
To view the project details, please click here.