Financial Services Web Design for North Star Resource Group Is Stellar
Minneapolis, July 2, 2021 – MVP Marketing + Design, Inc. – an award-winning Minneapolis Digital Agency established in 1985 serving B2B and B2C clients regionally, nationally, and globally – is pleased to announce that it has completed a transformative financial services web design on behalf of North Star Resource Group (NSRG) and its more than 325 financial professionals and team members.
As a Registered Investor Advisory firm (RIA), North Star Resource Group is an independent financial services firm helping its clients start and stay the path to financial security. The new site is more than just a destination for visitors, providing financial professionals immediate access to numerous subject-matter specialists on everything from life insurance to investments to employee benefits.
MVP and NSRG took a deep dive when considering what each type of visitor would want from the site. For example, after identifying six different personas, MVP designed a more advisory-friendly user experience for other RIA’s looking to join forces with NSRG. A mega menu for 16 practice areas ensures that everyone gets what they are looking for fast.
A few other features of the new site include compound filters for News & Events, a user-friendly “Find a Financial Professional” tool that matches visitors with an appropriate advisor based on such factors as location, income, occupation, and financial goals. The site is further enriched through impactful editorial and company photography. North Star Resource Group expects this new site to tremendously enhance the digital user-experience of both their employees and their customers.
Dick Weinrib, MVP’s President and CEO, added, “We really aimed for the stars to create a distinctive site for this impressive RIA firm. But we didn’t complete this mission alone. Thank you to everyone at North Star and MVP’s “Best of the Midwest” website design and development team for helping us collectively creative a stellar financial services website.”
To learn more about the North Star Resource Group website project, please click here.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design, and digital marketing agency with offices in Minneapolis and Boston. As we celebrate our 40th anniversary in 2025, MVP continues to deliver brand-to-web solutions that drive measurable results.
Since 2000, we’ve created more than 100 websites for private equity firms, their portfolio companies, and related M&A advisors. We’ve also developed dozens more sites for lower middle market (LMM) B2B and B2C businesses and professional services organizations—making us a trusted partner for clients across the private capital ecosystem and beyond.
Our integrated services include branding, UX/UI design, website development—ranging from fully bespoke custom MVP TeamMate℠ builds to creatively adapted, cost-effective MVP TeamPlate℠ alternatives—digital marketing (SEO, PPC, social media), and videography. We’ve proudly supported industry leaders such as 3M’s Consumer, Industrial, and Solventum (formerly Health Care) groups, alongside clients across North America and globally.
Recognized by clients as one of the “Best of the Midwest” digital agencies for Lower Middle Market (LMM) private capital marketing, design, and technology support, MVP delivers strategic insight, creative excellence, and technical precision across every engagement. With deep sector expertise spanning private capital, professional and tech-enabled services, healthcare, manufacturing (both food and non-food), and the nonprofit sector, our team consistently helps clients drive measurable gains in brand awareness, market share, and revenue.
Our commitment to quality and trend-setting design has earned us accolades from leading industry competitions including the Communicator, Davey, Hermes, and MARCOM Awards. We’re also proud to provide managed and virtual private server (VPS) website hosting with dedicated resources to more than 75 clients—among them over 60 private equity and M&A firms, their portfolio companies, and a range of lower middle market manufacturers, service providers, and professional services organizations.
Let’s connect. Reach out to info@mvpdesign.com to learn how MVP can help your brand stand out and grow stronger.