Financial Services Web Design for North Star Resource Group Is Stellar
Minneapolis, July 2, 2021 – MVP Marketing + Design, Inc. – an award-winning Minneapolis Digital Agency established in 1985 serving B2B and B2C clients regionally, nationally, and globally – is pleased to announce that it has completed a transformative financial services web design on behalf of North Star Resource Group (NSRG) and its more than 325 financial professionals and team members.
As a Registered Investor Advisory firm (RIA), North Star Resource Group is an independent financial services firm helping its clients start and stay the path to financial security. The new site is more than just a destination for visitors, providing financial professionals immediate access to numerous subject-matter specialists on everything from life insurance to investments to employee benefits.
MVP and NSRG took a deep dive when considering what each type of visitor would want from the site. For example, after identifying six different personas, MVP designed a more advisory-friendly user experience for other RIA’s looking to join forces with NSRG. A mega menu for 16 practice areas ensures that everyone gets what they are looking for fast.
A few other features of the new site include compound filters for News & Events, a user-friendly “Find a Financial Professional” tool that matches visitors with an appropriate advisor based on such factors as location, income, occupation, and financial goals. The site is further enriched through impactful editorial and company photography. North Star Resource Group expects this new site to tremendously enhance the digital user-experience of both their employees and their customers.
Dick Weinrib, MVP’s President and CEO, added, “We really aimed for the stars to create a distinctive site for this impressive RIA firm. But we didn’t complete this mission alone. Thank you to everyone at North Star and MVP’s “Best of the Midwest” website design and development team for helping us collectively creative a stellar financial services website.”
To learn more about the North Star Resource Group website project, please click here.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design and digital agency with offices in Minneapolis and Boston. With over 37 years of experience, MVP has established itself as a leader in branding, website design and development, digital marketing (including SEO, PPC, and social promotion), and videography services. The agency has successfully served a diverse range of clients, including private equity firms, investment banks, mezzanine debt providers, real estate syndicates, and Fortune 500 divisions such as 3M’s Consumer, Healthcare, and Industrial groups. Additionally, MVP has worked with middle-market and LMM firms in related industries across North America and globally.
At MVP, we take great pride in our ability to provide innovative and trend-setting services that push the boundaries of marketing, design, and technology, resulting in exceptional outcomes for our valued partners. Our dedicated team, recognized as among the “Best of the Midwest” in marketing, design, and technology, is passionate about creating brand equity, developing impactful websites, and implementing effective digital marketing strategies. We have developed extensive expertise in serving clients across a wide range of sectors, including private capital, professional and technology-enabled services, healthcare/medical devices, manufacturing (both food and non-food), and the non-profit sector. Our commitment to excellence extends not only to the services we provide but also to the markets we serve, ensuring that our clients receive the highest level of expertise and industry knowledge tailored to their specific needs.
The exacting standards we hold ourselves to have earned us numerous accolades, including recognition from prestigious awards such as the Communicator Awards, Davey Awards, Hermes Awards, and MARCOM Awards, among others. We are proud to be recognized as a WordPress VIP Silver Agency and a HubSpot Partner.
To learn more about how MVP Marketing + Design can help your business thrive, please reach out to us at info@mvpdesign.com.