MVP Designs Sweeping Private Equity Website for Chicago’s Wind Point Partners

By MVP Marketing + Design | June 12, 2024

Minneapolis and Boston, June 12, 2024 – MVP Marketing + Design, an award-winning, Minneapolis and Boston-based digital agency, is proud to announce the launch of a fully redesigned website for Wind Point Partners (WPP), a Chicago-based private equity firm that partners with top caliber executives to acquire well-positioned middle market businesses. Since its inception, WPP has raised approximately $7 billion in commitments and executed more than 100 platform companies and 300 add-on acquisitions. This launch will create a remarkable first impression for Wind Point Partners as they engage executives, business owners, institutional investors, intermediaries and potential employees.

Wind Point’s custom, MVP TeamMate℠ website features a clean, intuitive and visually distinctive design. Original homepage video introduces Wind Point visually and expertly branded copy tells the company’s narrative verbally. The user experience is optimized with organized pages to find information fast, strategic calls to action boost engagement and targeted messaging to enhance the visit for each of WPP’s key audiences.

The new site is augmented with 20 MVP-produced onsite and remote PortCo CEO and the firm’s own Executive Advisors (deal-team) member interviews, consolidated into four video case studies, viewable by clicking here. (To learn MVP can augment your site with affordable videography, as we’ve done for such PE firms as Akoya, Mason Wells and Svoboda, please visit our Video landing page.)

The Wind Point site was developed on an MVP-customized version of WordPress CMS platform, a content management system that allows Wind Point Partners to easily edit and add content as the company grows. The much more dynamic site is optimized for all devices and can support the current and most recent versions of the most common browsers (Safari®, Opera®, Chrome Microsoft Edge®,  and Firefox™). Wind Point’s website also contains SEC-focused disclaimers and footnotes to stay compliant. Site visitors are sure to want to be part of “a future built on relationships” for years to come.

According to Ron Liberman, Wind Point’s Head of Investor Relations, the firm’s new digital experience is  “Exactly what we wanted, I knew this project was going to be very demanding and time consuming, but the result is stellar.”

Dick Weinrib, CEO and Founder of MVP Marketing + Design added , “MVP is celebrating with Ron and the Wind Point Partners’ EAP team on the launch of this groundbreaking private equity website redesign. Much like Wind Point, MVP builds for tomorrow and the new website is destined to delight audiences and show them the many benefits of partnering with such a distinguished firm.”

For more information about Wind Point Partners and to view more details on the website project, please click here.


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