Branding & Logo Design
Make a Lasting Impression
Empower your brand visually and verbally through the MVP BrandMate Process
Unlock the Full Potential of Your Brand with MVP BrandMate℠
By leveraging our proven visual and verbal branding expertise, you can redefine your Voice of Customer (VoC), refine and express your brand architecture—including messaging, taglines, and website—and generate a cohesive graphic style guide, all designed to amplify brand equity and boost enterprise value. Recent studies show that intangibles like brand equity can contribute 10% to 44% of enterprise value (EV). For over 30 years, our MVP BrandMate℠ process has equipped B2B and B2C leaders—from divisions of the Fortune 500 to Private Capital and Middle Market manufacturing, service, and healthcare companies—with the strategic foundation for sustained success through integrated brand communications and websites that are visually captivating and powerfully aligned with your brand voice. Isn’t it time to elevate your brand?
STEP 1
Analyze
Through your choice of qualitative and/or quantitative marketing research, discover how your brand values and assets compare to those of your competitors’. The result: clear and concise best practices to position your firm, business and brand for online and offline efficacy.
METHODOLOGIES
Workshop, ASSESSMENT, PERSONAS
STEP 2
Interview
Glean insights from your organization’s internal as well as external stakeholders. MVP has decades of experience in conducting VOC opinion surveys and obtaining operational insights—and testimonials—from those who may know more than you think.
METHODOLOGIES
SURVEYS, QUALITATIVE/QUANTITATIVE DATA, VOC REPORT
STEP 3
Position
Through your choice of qualitative and/or quantitative marketing research, discover how your brand values and assets compare to those of your competitors’. The result: clear and concise best practices to position your firm, business and brand for online and offline efficacy.
BUSINESS/BRAND STATEMENTS
Create a foundation for all your communications with business and brand architecture statements that reflect your enterprise DNA.
BRAND ATTRIBUTES SCALE
Define your brand’s personality with a brand attributes scale designed help articulate your core values.
BRAND MAPPING
Pinpoint where your brand sits with a brand strategy map.
STEP 4
Construct
Take your mission, vision and brand to the next level when you distill your value proposition into a few choice words and phrases. Create messaging that amplifies your organization’s vision, values and culture, not only for today but for tomorrow.
DELIVERABLES
MISSION, TAGLINE, LOGO
STEP 5
Express
Find your tone of voice and make your communications consistent across all channels. From print to web―including social media―we’ll craft a comprehensive brand style guide that will lay the groundwork for every marketing message and brand usage.
DELIVERABLES
TOV, TYPOGRAPHY, COLOR, BRAND RULES
STEP 6
Execute
Create a road map for achieving your goals with the help of our digital marketing and design professionals. Our marketing plans, budget estimates and timetables will put you back in control and save you time, effort and resources.
DELIVERABLES
BUDGET, schedule, projections
Related Work
Interested in learning more about our MVP BrandMate process?
With 38 years of experience and six rounds of implementing 3M’s brand guidelines across over 10,000 marketing projects for its Consumer, Industrial, and Healthcare (now Solventum) divisions, MVP brings Fortune 500-level insights to our clients. We apply this expertise to benefit clients in related lower middle-market verticals including manufacturing, business & technology services, healthcare, private & real estate equity, M&A, and venture capital. Contact us to learn how our MVP BrandMate process can help make your business and brand invaluable.