Chicago-based Capex sought a way to delight and engage private equity executives while keeping them informed. Large blocks of text and basic navigation made the site difficult to use. Capex needed to simplify their online presence and build lasting connections with members of the networking and professional development association who are used to interacting face-to-face.
By creating a strong corporate identity and streamlined web design, we helped Capex find a distinct voice to reach their community. The logo and color scheme complement powerful imagery to build an approachable, yet professional Capex brand. Additionally, the website promotes member interaction through an MVP-developed community calendar and a leadership section integrated with email service.