We fused childhood delight with adult sensibility in a unique e-commerce website for PB Crave’s naturally sweet peanut butters.
The well-loved PB +J is a staple for kids and parents alike, but which peanut butter will make the best sandwich? With established peanut butter brands crowding the market, PB Crave needed help promoting and selling their delicious, all-natural products.
MVP viewed PB Crave as more than just another natural peanut butter. We caught their vision to satisfy hunger with a healthy, fun product that gives back to the global community. So, our digital team created an SEO-rich e-commerce site that gives prominence to PB Crave’s non-profit work in Africa. We took lifestyle and food photography to complement their professionally inspired recipes section and help bring a health-conscious audience back to some delicious basics.