Stamford-based CoveView Advisors offers senior-level finance advice to corporations, private equity firms and financial institutions with perspectives from both middle market and big company experience. There is a strong element of creativity in the advisory process and CoveView wanted to highlight that with a distinctive M&A site among a sea of others.
Parallax scrolling was the starting point for the new website development. Background images move slower than the foreground, creating the illusion of depth. Layers of rock and water complete the immersive journey for visitors, with compelling design that doesn’t interfere with the browsing experience. Hover animations help guide visitors and make exploration more interactive.
MVP developed the site to function as flawlessly as it looks. New wireframes for the site laid out no-nonsense navigation that simplified the user journey. The pages resize to accommodate a multitude of browsers and devices. An MVP-customized version of the WordPress Content Management System (CMS) requires minimal training to edit and has the most flexible layouts to allow CoveView’s site to adapt and expand as the client ventures into new waters.
“We were impressed with MVP’s track record of web development in investment banking and private equity. Our new site is exactly the “safe harbor” image we wanted to portray, and we now realize what we’ve been missing for so long. Every step has been positive and collaborative. Partnering with MVP has given us a significant competitive advantage.”
Ken Fontaine, Vice President