A dated, content heavy website made browsing difficult and slow. With a successful Buyout Fund in hand, Mason Wells, a Milwaukee-based private equity firm, needed a way to promote their services and success while intentionally connecting with business owners and intermediaries.
From a refreshed logo to clear, simple navigation, our work gave Mason Wells the look they needed to connect with people and promote their new fund and firm. We created unique, “choose your own adventure” business sector pages that individualized imagery for specific audiences to help keep visitors interested. Our clean iconography makes case studies dynamic, yet easy to browse and the print functionality on the team page gives clients a quick and easy way to stay in touch.