Website Design & Development, Branding & Logo Design
Twin City EDM
Where machining is the message
Project Challenge
A multi-market site
For sixty years Minneapolis-based Twin City EDM (TCE) has built a global precision parts machining and manufacturing reputation. As a company that “can perform the seemingly impossible,” they required a multi-market site that would showcase their diverse medical device and industrial machined parts capabilities. They also sought high-value lead generating customer clicks from increased Google rankings. MVP was confident that revamping TCE’s former run-of-the-mill industry standard template into a sharp, customized CMS website would funnel qualified customers into their value-added sales process.
Project Solution
Design and development process
TCE longed for site that would engage and inspire. And MVP delivered. Synthesizing bold colors, impressive photography of machines in action, unique type fonts and compelling dynamic designs, the end result was a site that was miles ahead of the competition.
Blocks of text can stall site exploration. MVP partnered with TCE to craft custom icons that portray diverse industries and types of machines available. Now, site visitors can instantly find the right solution engineered to meet their needs. And a variety of text preview boxes, colors and creative elements encourage potential leads to keep on clicking.
MVP also employed advanced SEO techniques to attract more site traffic. Once visitors arrive, the site layout offers multiple conversion paths with clear calls to action. And as a standard MVP functionality, the website experience is seamless on mobile devices and easy to edit and update as well. Keeping the messaging on machining, all form and functionality elements work harmoniously to wow more and more customers every day proving that Twin City EDM is engineered for success.