Elevating Effortlessly: MVP Unveils New VDA Website for Keystone’s Vertical Transportation Portfolio Company
Minneapolis and Boston, January 16, 2025 – MVP Marketing + Design, an award-winning, Minneapolis and Boston-based digital agency, is proud to announce the launch of a fully redesigned website for VDA, a Keystone Capital PortCo and the nation’s leading vertical transportation consulting and inspection company. The new website, designed with a user-first approach through use of the MVP PortcoProSM digital transformation program, takes visitors on a captivating tour of all VDA has to offer.
Website Highlights:
- Engaging Video: A dynamic and compelling homepage video introduces visitors to VDA’s expertise and dedication to excellence
- Modern Aesthetics: A clean, contemporary design aligns with VDA’s commitment to innovation and professionalism
- Flawless Functionality: The site’s “Find an Expert” business process tool seamlessly connects VDA’s audience—including property owners, property managers, facilities maintenance professionals, and architects—with the company’s extensive sales and consulting teams across the U.S. and Canada.
- Interactive Features: Hover animations and a scrolling homepage design enhance usability and engagement
- Streamlined Navigation: Consolidated service categories make it easy for users to find relevant information quickly
Built on MVP’s customized and user-friendly version of the WordPress CMS platform, the website empowers VDA to easily update content, ensuring it remains a dynamic tool for engaging with their audience. The design also incorporates VDA’s new logo and branding, aligning the digital experience with their evolving identity.
Said Shawn Barbre (Vice President, Marketing) and James Peterlin (Senior Vice President) of VDA, “We are thrilled with our new website and cannot thank the MVP team enough for their hard work and expertise in bringing this project to a successful launch. Your dedication and professionalism throughout this process have been truly appreciated. We look forward to continuing our collaboration in the coming year!”
“Our mission was to create a website that embodies VDA’s core values while delivering an intuitive and visually striking experience for their clients,” added Dick Weinrib, President and CEO of MVP Marketing + Design, “We enjoyed the opportunity to help this remarkable portfolio company of one of our valued partners reach new heights with a digital transformation.”
Discover more about VDA’s latest MVP PortcoPro website project—click here to explore!
About VDA
VDA, a Keystone Capital portfolio company, is the nation’s premier vertical transportation consulting and inspection company, leveraging decades of expertise to deliver tailored solutions that enhance operational efficiency and safety. From modernization to maintenance management, VDA’s services help clients achieve optimal performance in their vertical transportation systems.
About the MVP PortcoProSM Program
The innovative MVP PortcoPro℠ program empowers private equity sponsors to enhance their portfolio companies’ online presence through strategic design and functional upgrades. This comprehensive approach includes rebranding, web design, SEO optimization, and additional marketing services. These enhancements are strategically developed to boost PortCo EBITDA, unify multiple portfolio companies under a single, cohesive branded website, or strategically position a PortCo for a successful exit. Click here to learn more.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design and digital agency with offices in Minneapolis and Boston. With over 39 years of experience, MVP has established itself as a leader in branding, website design and development, digital marketing (including SEO, PPC, and social promotion), and videography services. The agency has successfully served a diverse range of clients, including private equity firms, investment banks, mezzanine debt providers, real estate syndicates, and Fortune 500 divisions such as 3M’s Consumer, Healthcare (now Solventum), and Industrial groups. Additionally, MVP has worked with middle-market and LMM firms in related industries across North America and globally.
At MVP, we take great pride in our ability to provide innovative and trend-setting services that push the boundaries of marketing, design, and technology, resulting in exceptional outcomes for our valued partners. Our dedicated team, recognized as among the “Best of the Midwest” in marketing, design, and technology, is passionate about creating brand equity, developing impactful websites, and implementing effective digital marketing strategies. We have developed extensive expertise in serving clients across a wide range of sectors, including private capital, professional and technology-enabled services, healthcare/medical devices, manufacturing (both food and non-food), and the non-profit sector. Our commitment to excellence extends not only to the services we provide but also to the markets we serve, ensuring that our clients receive the highest level of expertise and industry knowledge tailored to their specific needs.
The exacting standards we hold ourselves to have earned us numerous accolades, including recognition from prestigious awards such as the Communicator Awards, Davey Awards, Hermes Awards, and MARCOM Awards, among others. We are proud to be recognized as a WordPress VIP Silver Agency and a HubSpot Partner.
To learn more about how MVP Marketing + Design can help your business thrive, please reach out to us at info@mvpdesign.com.