Elevating Effortlessly: MVP Unveils New VDA Website for Keystone’s Vertical Transportation Portfolio Company
Elevating Effortlessly: MVP Unveils New VDA Website for Keystone’s Vertical Transportation Portfolio Company
Minneapolis and Boston, January 16, 2025 – MVP Marketing + Design, an award-winning, Minneapolis and Boston-based digital agency, is proud to announce the launch of a fully redesigned website for VDA, a Keystone Capital PortCo and the nation’s leading vertical transportation consulting and inspection company. The new website, designed with a user-first approach through use of the MVP PortcoProSM digital transformation program, takes visitors on a captivating tour of all VDA has to offer.
Website Highlights:
- Engaging Video: A dynamic and compelling homepage video introduces visitors to VDA’s expertise and dedication to excellence
- Modern Aesthetics: A clean, contemporary design aligns with VDA’s commitment to innovation and professionalism
- Flawless Functionality: The site’s “Find an Expert” business process tool seamlessly connects VDA’s audience—including property owners, property managers, facilities maintenance professionals, and architects—with the company’s extensive sales and consulting teams across the U.S. and Canada.
- Interactive Features: Hover animations and a scrolling homepage design enhance usability and engagement
- Streamlined Navigation: Consolidated service categories make it easy for users to find relevant information quickly
Built on MVP’s customized and user-friendly version of the WordPress CMS platform, the website empowers VDA to easily update content, ensuring it remains a dynamic tool for engaging with their audience. The design also incorporates VDA’s new logo and branding, aligning the digital experience with their evolving identity.
Said Shawn Barbre (Vice President, Marketing) and James Peterlin (Senior Vice President) of VDA, “We are thrilled with our new website and cannot thank the MVP team enough for their hard work and expertise in bringing this project to a successful launch. Your dedication and professionalism throughout this process have been truly appreciated. We look forward to continuing our collaboration in the coming year!”
“Our mission was to create a website that embodies VDA’s core values while delivering an intuitive and visually striking experience for their clients,” added Dick Weinrib, President and CEO of MVP Marketing + Design, “We enjoyed the opportunity to help this remarkable portfolio company of one of our valued partners reach new heights with a digital transformation.”
Discover more about VDA’s latest MVP PortcoPro website project—click here to explore!
About VDA
VDA, a Keystone Capital portfolio company, is the nation’s premier vertical transportation consulting and inspection company, leveraging decades of expertise to deliver tailored solutions that enhance operational efficiency and safety. From modernization to maintenance management, VDA’s services help clients achieve optimal performance in their vertical transportation systems.
About the MVP PortcoProSM Program
The innovative MVP PortcoPro℠ program empowers private equity sponsors to enhance their portfolio companies’ online presence through strategic design and functional upgrades. This comprehensive approach includes rebranding, web design, SEO optimization, and additional marketing services. These enhancements are strategically developed to boost PortCo EBITDA, unify multiple portfolio companies under a single, cohesive branded website, or strategically position a PortCo for a successful exit. Click here to learn more.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design, and digital marketing agency with offices in Minneapolis and Boston. As we celebrate our 40th anniversary in 2025, MVP continues to deliver brand-to-web solutions that drive measurable results.
Since 2000, we’ve created more than 100 websites for private equity firms, their portfolio companies, and related M&A advisors. We’ve also developed dozens more sites for lower middle market (LMM) B2B and B2C businesses and professional services organizations—making us a trusted partner for clients across the private capital ecosystem and beyond.
Our integrated services include branding, UX/UI design, website development—ranging from fully bespoke custom MVP TeamMate℠ builds to creatively adapted, cost-effective MVP TeamPlate℠ alternatives—digital marketing (SEO, PPC, social media), and videography. We’ve proudly supported industry leaders such as 3M’s Consumer, Industrial, and Solventum (formerly Health Care) groups, alongside clients across North America and globally.
Recognized by clients as one of the “Best of the Midwest” digital agencies for Lower Middle Market (LMM) private capital marketing, design, and technology support, MVP delivers strategic insight, creative excellence, and technical precision across every engagement. With deep sector expertise spanning private capital, professional and tech-enabled services, healthcare, manufacturing (both food and non-food), and the nonprofit sector, our team consistently helps clients drive measurable gains in brand awareness, market share, and revenue.
Our commitment to quality and trend-setting design has earned us accolades from leading industry competitions including the Communicator, Davey, Hermes, and MARCOM Awards. We’re also proud to provide managed and virtual private server (VPS) website hosting with dedicated resources to more than 75 clients—among them over 60 private equity and M&A firms, their portfolio companies, and a range of lower middle market manufacturers, service providers, and professional services organizations.
Let’s connect. Reach out to info@mvpdesign.com to learn how MVP can help your brand stand out and grow stronger.