Minneapolis, July 18, 2022 –MVP Marketing + Design, Inc. – an award-winning Minneapolis Digital Agency established in 1985 serving B2B and B2C clients regionally, nationally, and globally – is pleased to announce the launch of new branding and website for Mortar Group. Based in Manhattan, Mortar brings responsible real estate investment to New York City and the surrounding region by binding architecture, development and asset management into a single practice. The company has been featured in such publications as The New York Times, Forbes and GlobeSt.com.
Mortar maximizes investor returns while providing higher standards of living in urban areas and they needed a website that emphasized their unrivaled results. They chose MVP to help them not only rebrand, but create a website that differentiated Mortar from other multifamily real estate fund groups in New York and nationally.
The new MVP home page uses dramatic drone fly-over footage to immediately grab attention. With updated messaging, SEO support and a seamless user experience the rest of the website establishes Mortar as a leader in their industry.
MVP completed the project in two steps. First, the MVP BrandMate℠ process, which fuses competitive website research with brand messaging analysis and formulation. This encompassed multiple stakeholder interviews inside and outside of the company. Based on insights derived from the process, MVP collaborated with the client to formulate a series of real estate investment fund business and brand positioning statements that clearly define Mortar’s place in this highly competitive market. Following brand formulation, MVP employed its trademark MVP TeamMate℠ website design and development process to produce an award-winning site.
Anthony Morena, Principal, says, “Although they’re about 1,200 miles west of us, MVP built us a great website that more than meets our expectations. We researched and interviewed many other New York based website design and branding firms, and we chose to work with MVP. Now that they’ve completed our site (on time and on budget), we’re looking forward to the next phase of our project through additional projects such as content development, investor and how-to videos, PPC advertising, SEO and more. The process with MVP exceeded our expectations.”
To learn more about the Mortar’s website project, please click here.