MVP Designs Sweeping Private Equity Website for Chicago’s Wind Point Partners
Minneapolis and Boston, June 12, 2024 – MVP Marketing + Design, an award-winning, Minneapolis and Boston-based digital agency, is proud to announce the launch of a fully redesigned website for Wind Point Partners (WPP), a Chicago-based private equity firm that partners with top caliber executives to acquire well-positioned middle market businesses. Since its inception, WPP has raised approximately $7 billion in commitments and executed more than 100 platform companies and 300 add-on acquisitions. This launch will create a remarkable first impression for Wind Point Partners as they engage executives, business owners, institutional investors, intermediaries and potential employees.
Wind Point’s custom, MVP TeamMate℠ website features a clean, intuitive and visually distinctive design. Original homepage video introduces Wind Point visually and expertly branded copy tells the company’s narrative verbally. The user experience is optimized with organized pages to find information fast, strategic calls to action boost engagement and targeted messaging to enhance the visit for each of WPP’s key audiences.
The new site is augmented with 20 MVP-produced onsite and remote PortCo CEO and the firm’s own Executive Advisors (deal-team) member interviews, consolidated into four video case studies, viewable by clicking here. (To learn MVP can augment your site with affordable videography, as we’ve done for such PE firms as Akoya, Mason Wells and Svoboda, please visit our Video landing page.)
The Wind Point site was developed on an MVP-customized version of WordPress CMS platform, a content management system that allows Wind Point Partners to easily edit and add content as the company grows. The much more dynamic site is optimized for all devices and can support the current and most recent versions of the most common browsers (Safari®, Opera®, Chrome™ Microsoft Edge®, and Firefox™). Wind Point’s website also contains SEC-focused disclaimers and footnotes to stay compliant. Site visitors are sure to want to be part of “a future built on relationships” for years to come.
According to Ron Liberman, Wind Point’s Head of Investor Relations, the firm’s new digital experience is “Exactly what we wanted, I knew this project was going to be very demanding and time consuming, but the result is stellar.”
Dick Weinrib, CEO and Founder of MVP Marketing + Design added , “MVP is celebrating with Ron and the Wind Point Partners’ EAP team on the launch of this groundbreaking private equity website redesign. Much like Wind Point, MVP builds for tomorrow and the new website is destined to delight audiences and show them the many benefits of partnering with such a distinguished firm.”
For more information about Wind Point Partners and to view more details on the website project, please click here.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design, and digital marketing agency with offices in Minneapolis and Boston. As we celebrate our 40th anniversary in 2025, MVP continues to deliver brand-to-web solutions that drive measurable results.
Since 2000, we’ve created more than 100 websites for private equity firms, their portfolio companies, and related M&A advisors. We’ve also developed dozens more sites for lower middle market (LMM) B2B and B2C businesses and professional services organizations—making us a trusted partner for clients across the private capital ecosystem and beyond.
Our integrated services include branding, UX/UI design, website development—ranging from fully bespoke custom MVP TeamMate℠ builds to creatively adapted, cost-effective MVP TeamPlate℠ alternatives—digital marketing (SEO, PPC, social media), and videography. We’ve proudly supported industry leaders such as 3M’s Consumer, Industrial, and Solventum (formerly Health Care) groups, alongside clients across North America and globally.
Recognized by clients as one of the “Best of the Midwest” digital agencies for Lower Middle Market (LMM) private capital marketing, design, and technology support, MVP delivers strategic insight, creative excellence, and technical precision across every engagement. With deep sector expertise spanning private capital, professional and tech-enabled services, healthcare, manufacturing (both food and non-food), and the nonprofit sector, our team consistently helps clients drive measurable gains in brand awareness, market share, and revenue.
Our commitment to quality and trend-setting design has earned us accolades from leading industry competitions including the Communicator, Davey, Hermes, and MARCOM Awards. We’re also proud to provide managed and virtual private server (VPS) website hosting with dedicated resources to more than 75 clients—among them over 60 private equity and M&A firms, their portfolio companies, and a range of lower middle market manufacturers, service providers, and professional services organizations.
Let’s connect. Reach out to info@mvpdesign.com to learn how MVP can help your brand stand out and grow stronger.