MVP’s Work With Solventum

To support the launch of Tegaderm dressings’ perforations and Solventum’s new brand identity, MVP developed a series of product guides that combined strategic content, cohesive design, and updated photography. The guides helped create a consistent customer experience across the Tegaderm dressings portfolio while highlighting the features and benefits of the new perforated functionality.

Project details:

• Developed product guide wireframes (layouts) to establish a clear, consistent structure
• Rebranded eight product guides to align with Tegaderm’s L3c product branding
• Ensured quick turnarounds to meet ongoing stakeholder timelines and final launch deadline
• Also created A4 versions for the Canadian market launch

To support Solventum’s brand transition, MVP refreshed and redesigned an evidence-based Peripheral Intravenous Catheter (PIV) Resource Guide, transforming existing content into a cohesive educational tool. The guide combines complex clinical information (40+ citations), data visualization (charts, statistics), and branded design elements (icons, photography) to provide healthcare professionals with an accessible reference for PIV best practices while strategically marketing Tegaderm dressings.

Project details:

• Updated layouts and content organization to improve readability and user experience
• Applied a consistent design system across clinical evidence, charts, infographics, and educational content
• Synthesized 40+ clinical citations and complex medical terminology into a clear, evidence-based resource for healthcare professionals

MVP rebranded and modernized the Tegaderm CHG Clinical Evidence Summary, transforming a highly technical resource into a cohesive 45-page digital and print experience featuring 30+ studies. Our team refreshed complex clinical content, ensured alignment with Solventum and Tegaderm L3c’s evolving brand standards, and delivered both digital interactive PDFs and print-ready materials.

Project details:

• Managed phased updates and tight deadlines to support ongoing clinical reviews and literature updates
• Updated citations to Chicago Manual of Style standards per Solventum requirements and ensured technical content met rigorous review requirements
• Produced complete final deliverables, including W3C Color Contrast (SC 1.4.3)-compliant PDFs, print-ready files, translation documents, contact sheets, and source working files

MVP transformed a custom die-cut sales folder for Tegaderm Dressings into an engaging sales tool that combined practical functionality with strategic product marketing. By organizing key product features, clinical benefits, and supporting resources within an intuitive format, we created an eye-catching leave-behind piece.

Project details:

• Designed a custom folder that organized product literature into an engaging, customer-ready presentation tool
• Applied expertise in dieline understanding and production, translating technical specs into easy-to-review presentation files to ensure an accurate representation from concept to print
• Delivered print-ready final files, including the addition of gloss coating

As the trusted creative partner since 2022 for the spring and fall Symposium on Advanced Wound Care (SAWC) Conferences, MVP develops integrated event campaigns that strengthen brand visibility and support customer engagement. From Solventum’s first conference following the 3M Health Care spin-off, we have helped the Advanced Wound Care team evolve its trade show presence through strategic design, branded communications, and production-ready assets.

Project details:

• Developed custom HTML eblasts promoting Solventum’s booth, posters, and presentations
• Designed kiosks that adhered to detailed trade show specifications, transforming technical specs into impactful displays
• Continue to serve as the Advanced Wound Care team’s go-to agency partner for the semiannual SAWC Conferences, delivering creative solutions year after year

To create a landing page and set of emails, MVP followed Eloqua templates and created clear content and messaging that resonated with clinicians and reflected Tegaderm’s brand strategy.

Project details:

• Designed a conversion-focused landing page that aligned with the other campaign items for a seamless customer journey
• Wrote copy to promote Tegaderm’s premium dressings
• Delivered three emails, five social ads, and final imagery

Using a three-phase approach, MVP was tasked with building LinkedIn and Facebook ad creative to raise awareness, retarget audiences, and convert leads. Static and animated social ads tell the story of dirty tapes to compel audiences to learn more.

Project details:

• Designed social media artwork for single image, carousel, and Facebook Instant Experience ads
• Created unique animated videos for each campaign phase
• Delivered two ad design concepts for effective A/B testing

MVP designs and delivers ADA-compliant communications per Solventum’s accessibility requirements. From contact sheets and translation documents to accessible final files and organized artwork assets, we provide a complete handoff package that streamlines review, localization, production, and future updates while maintaining brand consistency.

To meet your project’s requirements, MVP provides:

• ADA-compliant digital files per WCAG and PDF/UA, ensuring files pass the PDF Accessibility Checker (PAC)
• Digital RGB collections and print CMYK collections
• Contact sheets for DAM asset management and file naming
• Translation documents for localization applications
• Print-ready files following standard or precise specs
• Source working files, including fonts and visual assets