Everlane Equity Partners:
Boston-based Everlane Equity Partners Debuts Premier Private Equity Website, Empowered by MVP TeamPlate℠

Everlane Equity Partners, a pioneering private equity firm based in Boston with a focus on small capitalization companies, partnered with MVP to establish its first digital presence. Previously without a website, Everlane required a platform that not only highlighted their unique investment philosophy and partnership approach but also facilitated interaction with diverse stakeholders, including investors, business brokers, and business owners. The firm aimed for a website that could be easily updated, embody their brand identity, and resonate with target audiences across various sectors.

Leveraging MVP’s cost-effective MVP TeamPlate℠ WordPress website development platform, the project was executed with a focus on blending traditional aesthetics within a contemporary user experience, designed to reflect Everlane’s professional yet approachable ethos. The design prioritizes a seamless, intuitive user experience with traditional typography and modern aesthetics. Everlane requested a clear pathway for downloading an Overview PDF, which MVP implemented sitewide to enhance user engagement and provide easy access to comprehensive company information. MVP integrated foundational Search Engine Optimization (SEO) best practices during the design and development phases to ensure pages load quickly and the site architecture is Google-friendly. The website was built on a WordPress CMS, enabling effortless updates and content management to ensure Everlane can maintain an up-to-date and engaging online presence in perpetuity.

Everlane’s new website captures the firm’s ethos of partnership and integrity through a warm, welcoming design that communicates professionalism and credibility. This supports their goal of standing out positively among competitors, and the homepage dynamically displays key company metrics and philosophies, reinforcing their market position.

“Thanks Dick and MVP Team. Our new private equity website site looks and works great – and clearly sets us apart. We appreciate your website design and development efforts on our behalf.”

Evan Horton, Managing Partner