JOBS Group:
New Keystone Capital Private Equity Platform Company Branding and Website Reaches New Heights

A platform portfolio company of private equity firm Keystone Capital (Chicago), whose site MVP earlier redesigned, JOBS Group, formerly JOBS-AMST, a leading Houston- and Dallas-based building services company sought to showcase its decades of experience across such markets as skyscraper maintenance, window washing, waterproofing, elevator redesign, new construction and architectural-surface preventive maintenance. The problem, however, was that each of JOBS’s business units, including AMST and April Building Services, had their own identity, market specialty and geographic operating area. To unify messaging, JOBS tasked MVP with reinventing its brand and creating a new B2B website that would project its multifaceted presence throughout Texas and beyond.

MVP’s brand marketing and design team buckled up to conceive the new Jobs Group name and master brand strategy positioning each of the affiliated AMST, April Building Services and JOBS Services companies as  “A JOBS Company” sub-brand. The expertly MVP-designed individual company logos are depicted through a combination of sky blue and black typography incorporating illustrated cityscape silhouettes. Please click here to view.

The fully responsive website employs dramatic home page slider photography, clean and concise navigation and many CTAs (calls-to-action) encouraging visitor interaction. The easy to manage website was designed and built on MVP’s customized version of the WordPress CMS featuring a unique backend site administration system which exceeds the features and functionality of WordPress’s own out-of-the-box admin tool. Combining the best of MVP’s “design & build” creativity with SEO best practices, the new JOBS Group  website is bound to help this group of PE platform building services companies reach new heights.