2022 Year In Review

Check Out the Award-Winning Private Capital Projects that set MVP—and our Clients—Apart

2022

New Websites, Branding, and Digital Marketing Solutions Defined the Year and Set the Stage for 2023


8

Private Equity & Sub-Debt Firm Websites


7

Investment Bank Websites


3

PE Platform Company Websites


4

Real Estate Finance and RIA Websites


15

CEO Portco & Sector Testimonial Videos


6

MVP BrandMate℠ Brand Architecture
and Corporate Identity Projects

*Projects Launched and Started during 2022

2022 was our best year yet. Not only did MVP undertake and launch the largest number of custom-tailored PE, M&A, real estate finance and RIA websites and brand architecture projects in our history but we broke new ground through such “Blue Ocean” technology innovations as our cost-effective and fast-to-deploy MVP TeamPlate℠ WordPress website offering and our “pandemic-friendly” (contactless) remote video capabilities as well. Through our cutting-edge designs, powerful website development, tailored brand messaging, impactful video testimonials, and effective SEO/PPC strategies, we met the precise needs of our clients and set a new standard for excellence in digital marketing for the private capital sector.

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Name, Title, Company

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Name, Title, Company

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Name, Title, Company

Custom-Tailored Websites
The Best of Form and Functionality 

MVP’s “Best of the Midwest” crew is among the best and brightest digital agencies offering high-quality, full-stack custom websites at pricing Clients can afford. In 2022, MVP partnered with such  Private Equity firms as Beedie Capital (Vancouver, BC), Mason Wells (Milwaukee, WI) and Real Estate PE firm Mortar Group (New York City, NY), to help them improve their branding and websites and attract multiple audiences. Likewise, MVP’s team created similar projects for such industry-leading investment banks as RA Capital (San Diego, CA), R.L. Hulett (St. Louis, MO) and Brentwood Capital (Nashville, TN). MVP has a deep understanding of the unique needs of private capital firms and was able to deliver visually stunning and highly functional websites that are tailored to each client’s specific requirements. These custom websites not only provided a professional and polished look, but also include advanced features such as video montages, CEO testimonial videos, custom filters, dashboards, investor portals, scalability, and user-friendly tools for managing portfolios.

MVP TeamPlate℠ Websites
A Customized WordPress Website with Advantages over SaaS-Based Alternatives

MVP helps growing and often budget-challenged private capital firms achieve the “look and feel” of custom-tailored websites through its MVP TeamPlate℠ website design and development tier. MVP TeamPlate℠ offers many of the features and functionality of its award-winning custom counterparts, but at significantly lower cost and faster time-to-delivery. In 2022, helped elevate the web presence of such notable private capital firms such as CCG Advisors (Atlanta, GA), Keswick Partners (Tampa, FL), Midwest Mezzanine Funds (Chicago, IL) and Zabel Companies (Charlotte, NC) through the MVP TeamPlate℠ platform. Through a combination of code used on MVP’s award-winning websites and the underlying WordPress platform, MVP’s innovative platform, which is superior to such SaaS offerings as Wix, Weebly and SquareSpace, helped these firms launch beautiful, class-leading websites with customized designs, easily modifiable typography, photography, videography, and navigational elements –– free from extraneous code and dormant plugins typical of sluggish, SEO-unfriendly, consumer-based design-by-template website platforms.

Video Production
From Onsite to Remote Video, We Bring Portco CEO Stories and Case Histories to Life

MVP has a proven track record of producing high-quality videos for private capital clients. In 2022, we worked with some of the industry’s top firms, including Mason Wells (Chicago, IL), Svoboda Capital (Chicago, IL), R.L. Hulett (St. Louis, MO), Brentwood Capital Advisors (Nashville, TN), and Beedie Capital (Vancouver, BC) to create engaging and impactful videos that effectively communicate each firm’s mission, vision, and values. Our team of professional videographers and editors have extensive experience in creating website video headers, testimonials, and other types of videos that are tailored to the specific needs of private equity firms. We understand the importance of creating videos that are not only visually stunning, but also convey the right message to the right audience.

MVP BrandMate℠ Messaging
Giving Voice to Clients and their Stakeholders to Distinguish these Firms

MVP excels in helping private capital firms overhaul their verbal brand identities and unify their corporate communications and messaging through its proprietary methodology called MVP BrandMate℠. Though a combination of internal and external stakeholder analysis, competitive website and messaging analysis and statement formulation, MVP BrandMate℠ helped define and refine the verbal and visual brand scaffolding  of leading Private Capital firms such as Beedie Capital (Vancouver, BC), Mortar Group (New York City, NY), and R.L. Hulett (St. Louis, MO)

MVP BrandMate℠ Corporate Logo Creation & Development
New Identities to Distinguish New Firms and Platforms

MVP’s expert design team is celebrated for their ability to craft award-winning visual identity solutions for private capital firms. In 2022, we helped R.L. Hulett (St. Louis, MO), Keswick Partners (Tampa, FL) and Integra Testing (Mentor, OH) a Keystone Capital (Chicago, IL) portfolio company, modernize their visual brand identities through our logo creation, development, and redesign services. We have worked closely with these companies to understand their unique value proposition and target audience and used this information to create corporate identities that effectively communicate their brand message.

Investor Communications and Presentation Support
A Go-to Resource for GP and LPAC Decks

MVP is a leader in designing interactive presentations that help private capital firms best communicate with investors. In 2022, we collaborated with prominent firms such as MiddleGround Capital (Lexington, KY) and Plexus Capital (Raleigh, NC) to develop engaging presentation assets and PowerPoint slide decks for use in investor presentations and corporate communications. Our team of experienced designers utilize best practices such as information flow, visual hierarchy, data visualization, and strategic messaging reiteration to create highly impactful PowerPoint slide decks and presentation assets that are designed to hold the attention of the private capital investors and effectively convey key information.

Brentwood Capital Advisors SEO

Total Website Traffic +75%

Brentwood Capital Advisors is a Nashville-based investment bank providing M&A, recapitalization, divestiture, and growth capital advice to middle market healthcare providers. The MVP SearchMate℠ SEO program boosted Brentwood’s website traffic by optimizing key search terms, phrases, and technical meta data.

Midwest Mezzanine SEO

Organic Search Traffic +25%

Chicago-based Midwest Mezzanine Funds (MMF) provides junior capital for private equity acquisitions in manufacturing, distribution, and services sectors. MVP designed and enhanced MMF's website using its SEO program, MVP SearchMate℠, increasing its search engine visibility and relevant traffic by targeting market-focused keywords, resulting in new investor leads.

Mortar Group SEO

Domain Trust Flow +33%

Mortar Group, a New York-based investment firm, specializes in high-return multifamily real estate investments. Following a website redesign and domain name change, MVP's SearchMate℠ helped improve the search engine friendliness, credibility of the new domain, and trust flow of Mortar's website through link-building tactics that focused on acquiring high-quality, relevant backlinks from trustworthy sites. The result was an increase in search engine visibility, rankings, and traffic to the site.

Great Work For Great Clients

WordPress VIP Silver Agency Partner

Secure Cloud Hosting for Agile Content Management 

We are pleased to announce that in 2022 Automattic, WordPress’s parent company, has designated MVP Marketing + Design a WordPress VIP Silver Agency Partner. This recognition means that MVP is capable of designing and deploying enterprise-class WordPress websites on Automattic’s secure Cloud-hosted platform. WordPress VIP hosting is highly recommended for portfolio company websites that enjoy intense, high volume website traffic

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